Replay ya ku Italiya yotchedwa brand replay imadziwika kutali kwambiri ndi dziko limene linakhazikitsidwa mu 1978. The specialization of this brand ndi yapamwamba jeans achinyamata - zovala, zomwe kwa zaka zambiri amalingalira ndi othandiza kwambiri komanso wokongola. Wojambula wa ku Italy Replay amapanga osati jeans, komanso zovala zina zomwe zimapangidwa kwa amayi ndi abambo azaka 18 mpaka 35. Kuphatikiza apo, kugulitsa kwa kampani kumaphatikizapo zipangizo, nsapato, ndi zonunkhira. Mtunduwu ndi wotchuka chifukwa chokongoletsa mosavuta. Monga okongoletsera okonza mapulogalamu amagwiritsira ntchito mapulogalamu othandizira, zitsulo zitsulo, zikopa zazikulu ndi zotsatira za kuvala ndi kubvunda.
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Mbiri Yachilengedwe
Malinga ndi mtundu wa Replay mu 1978 ndi Claudio Buszol, wouziridwa, wosadabwitsa, poyang'ana mpira wa pa TV. Iye anatenga lingaliro lodzipangira yekha zovala zake kwa nthawi yaitali, koma linali Replay, lomwe nthawi zonse linawala pawindo la buluu panthawi zamakono za masewerawo, zinamupangitsa kuchita. Cholengedwa choyamba cha Butzola chinali kagulu kakang'ono ka makokosi a akazi, opangidwa ndi kalembedwe ka maolivi . Atsikana anayesa wojambulayo, koma anaganiza zopititsa patsogolo, pofuna kukwaniritsa zofuna zawo. Kumayambiriro kwa zaka zapakati pa makumi asanu ndi anayi, ma jeans anali osowa kwambiri, kotero mndandanda woyamba unagulitsidwa ngati mikate yopsa. Mu 1989-1991, Replay ya jeans yolimba imagulitsidwa pamtundu wopitirira miyiti imodzi!
Jeans "Replay" inapanga mlengi wawo kudziwika padziko lonse lapansi. Mu 1991, Claudio Buszol adasaina mgwirizano ndi Fashion Box, momwe chizindikiro chake chidakhala gawo la kampaniyi. Ndipo wopanga sanatayike! Chifukwa cha ntchitoyi, Replay adatha kupereka jeans ndi zovala zina pa msika wa mdziko. Mu 1991, adatsegula malo oyamba ku Milan, mu 1993, adatsegula sitolo yapamwamba ku New York. Mpaka chaka cha 1998, kuzungulira dziko lapansi ndi masiku asanu ndi limodzi (8-10), mabungwe atsopano a Replay adatsegulidwa, omwe lero ali oposa zikwi zisanu ndi chimodzi. Pakalipano, pafupifupi 80% zamagetsi onse opangidwa ndi Mawindo a Zojambula ndizo malonda pansi pa chizindikiro cha Replay. Woyambitsa kampaniyo anamwalira mu 2003, koma omvera ake akupitirizabe kutsatira chiphunzitso cha Butzol.
Zovala zapamwamba
Pazaka zoyamba za ntchito Claudio Butzol anapanga mitundu ya jeans ya kapangidwe kakang'ono. Pambuyo pake, adafuna kusintha maonekedwe awo, kuwonjezera zipangizo zatsopano. Poyamba anali zitsulo zazikulu zazitsulo, ndiye - zojambula zojambulajambula, patapita nthawi pang'ono - zachilendo pa nthawi yomwe ankagwiritsa ntchito zikopa, nsalu ndi nsalu. Iyo inali nthawi yoti ayesere kudulidwa, chifukwa kawirikawiri Replay jeans ndi rivets zitsulo sakanatchedwanso zachilendo. Mukusonkhanitsa kwa chizindikirocho anayamba kuoneka ndi zitsanzo zambiri, zoyenera kuvala kuvala tsiku ndi tsiku, ndi jeans zochepa , zomwe zimapatsa atsikana atsikana. Masiku ano, jekeseni la Replay ndi lalikulu kwambiri kotero kuti aliyense angathe kusankha ndondomeko yomwe idzakwaniritse zofuna zake zonse. Kotero, mwachitsanzo, maluwa okongola kwambiri omwe amawoneka kuti ndi okongola kwambiri amawakonda ndi atsikana omwe ndi okongola kwambiri omwe amasankha nsapato zokongola ndi zidendene, komanso okonda nsomba zaulere omwe amafunitsitsa kuti alowe zovala zawo.
Chizindikiro cha Replay chimangoganizira za kugwirizana kwa zinthu zomwe zili ndi mchitidwe wa dziko. Kutetezedwa kwa chilengedwe ndi chimodzi mwa malangizo a ntchito ya kampani. Choncho, akatswiri a injini Replay adatha kufotokozera zipangizo zamakono zowonetsera denim, zomwe zimathandiza kuchepetsa kumwa madzi.
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