Poganizira mozama zinthu zakutumikira, mafano okondwerera, nthawi zina timaiwala zovala zapanyumba. Zovala zapakhomo Oysho amathandiza amayi kuthawa chizoloŵezi choyenda kunyumba "mulimonse" ndikupeza machitidwe awo, ngakhale mu fano la nyumbayo.
Brand Oysho
Chizindikiro ichi chinakhazikitsidwa mu 2001. Inayambira ntchito yake, chifukwa cha nkhawa yomwe inadziwika Inditex Group, yokhala ndi katundu wotere monga Pull Bear, Zara, Massimo Dutti.
Oisho ndi mtundu wotchuka wa zovala ndi nsapato, kuphatikizapo kupanga zovala ndi nsapato zogwirira ntchito panyumba. Monga mukudziwira, zovala zapakhomo kwa atsikana ziyenera kukhala zabwino. Kampaniyi imagwirizanitsa zinthu zomwe zimagwiritsidwa ntchito ndi khalidweli ndi mafashoni ndipo sizimangokhala zokoma, komanso zokongola komanso zoyambirira.
Ngakhale kuti Oishi ndi mtundu wachinyamata, ndi wotchuka komanso wokondedwa ndi amayi ambiri. Kuwonjezera apo, kampaniyo imagwirizana ndi makampani apadziko lonse, mwachitsanzo, mzere wa masewera, wotulutsidwa ndi Oisho pamodzi ndi Adidas, amadziwika.
Zovala za Oysho
Chaka chilichonse, Oisho amapanga chotsopanowo chatsopano, chomwe chili ndi zinthu zamakono komanso zofanana ndi zojambulajambula mu mafashoni. Oisho ali ndi ubwino wambiri:
- kampani nthawi zonse imayamba ndikugwiritsa ntchito malingaliro atsopano;
- wokongola Osho homewear ndi lotayirira kudula pamodzi ndi akazi silhouettes ndi zachilendo zambiri;
- Mtengo wotsika mtengo wa mankhwala ndi khalidwe lapamwamba kwambiri zimapangitsanso kampani kukhala mtsogoleri pamsika wa zofanana.
Zovala zapadera za oyiho ndizozidziwika bwino pa zovala za amayi, ndipo pambali pake - chovala cha panyumba chomwe chimalola mkazi aliyense wamnyumba ngakhale kunyumba kuti akhalebe wokongola, wokongola kwambiri. Zomwezo zikhoza kutchulidwa pa majjjama a Ohoho, omwe amawoneka okongola, kupatulapo, amapatsa chisangalalo chosayerekezeka, chifukwa chovala chokongoletsera komanso kuti mapangidwe a zovala zogona ndi kupuma Oysho amagwiritsidwa ntchito mosamala ndi akatswiri. Malingana ndi zokonda zalawa, akazi akhoza kusankha zojambula, zachikale, zodzikongoletsa. Pogwiritsa ntchito kampaniyi muli zinthu zambiri zomwe zimagwirizana bwino, choncho ngati mukufuna, mukhoza kupanga zovala zamkati kapena zovala, zovala zogona, kuvala zovala kapena zovala . Komanso, Oisho amapereka zovala zazimayi zomwe zimagwirizana ndi mafano a kunyumba.
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