Ngati pali chofunikira kugula zovala zatsopano zamadzulo kapena chovala china pa phwando, sipangakhale funso la zovala zotsika mtengo komanso zosasamala. Komabe, atsikana amakono akhala akuzindikira choonadi chosavuta - zovala za tsiku ndi tsiku ziyeneranso kukhala zabwino komanso zokongola. Zinthu zodziwika sizongokhala kapepala komwe kali ndi chizindikiro chodziŵika. Makampani otchuka omwe amavala zovala amadziwika ndi mbiri yawo, kotero sangathe kupereka zovala zopanda kukayikira kumalonda ndi malo ogulitsa. Kwenikweni, kuti muwoneke wokongola komanso wokongola, mumagwiritsa ntchito ndalama zambiri zogula zovala? Paul Shark, yemwe ndi wolimba kwambiri wa ku Italy, watsala pang'ono kuthetsa vutoli.
Mbiri yaifupi ya chizindikiro
Mbiri ya malonda a Paul Shark inayamba ku Italy mu 1921. Kampani yaying'ono inayamba kupanga masewera kwa amuna. Pambuyo pa zaka 10, bizinesi yaing'ono inasanduka fakitale yonse, yomwe inkapanga zovala, zovala, masisitomala ndi magolovesi. Kupanga kwa Paul Shark ku Italy kunali kofunika kwambiri, ndipo oyambitsa kampaniyo analandira phindu lalikulu. Koma nkhondo yachiwiri yapadziko lonse inasintha zolinga zonse. Mpaka mu 1946 fakitala ya Paul Shark sinagwire ntchito. Ndiye iwo anayesa kubwezeretsa izo, koma zinthu zinapita mosayembekezereka. Mwana wamng'ono wa woyambitsayo anadza kwa oyang'anira kampani, koma sanathe kusintha vutoli. M'chaka cha 1957, Jean Louis Louis Dinny, yemwe anali katswiri wa zamagetsi, anayambitsa kupanga zovala ndi zovala zina za amuna, kuchotsa kampani kuti chiopsezo. Tiyenera kuzindikira kuti chizindikirocho chinaperekedwa mwalamulo mu 1977. Jean Louis Dinny anabwereka kwa mwiniwake wa sitimayo ndi dzina lomwelo. Kampani yamdima ya buluu imapereka ulemu kwa chikondi cha m'nyanja, ngati chithunzi cha mtundu wa shark, chopangidwa ndi chikasu, choyera kapena chofiira. Ndipo lero mawonekedwe a masitolo onse a Paul Shark amachitika mchitidwe umodzi. Galasi lalikulu likuwonetsedwa ndi mafelemu a matabwa, ndipo kukongoletsa mkati kwa mabotolo kumapangitsa kumverera kuti iyi si shopu, koma nyumba ya yacht, yomwe imayenera kukhala ndi gudumu.
Zovala zokongola za tsiku lililonse
Monga tanenera kale, a Paul Shark omwe anali omvetsera anali anthu omwe ali ndi chidwi pa masewera komanso kugwira ntchito pamoyo wawo. Pakapita nthawi, kampani ya ku Italiya inakula kwambiri, kuwonjezera mizere ya amayi ndi ana. Zovala za amayi Paul ndi Shark sizitanthauza kuti azithamanga, komanso atsikana omwe amatsogoleredwa ndi moyo wawo, amakonda kukhala osowa, ochita bwino komanso otonthoza. Kwa chizindikiro cha Italiyana, khalidwe ndilochikhalidwe, ndipo mndandanda uliwonse wa akazi a Paul Shark umatsimikizira izi. Pulogalamu yapadera yofufuzira inakhazikitsidwa pa fakitale. Akatswiri omwe amagwira ntchito kumeneko amapanga zipangizo zamakono, zida zamasewera, kuyang'ana njira zatsopano zotsalira komanso mphamvu. Mwa njira, mavuto ndi momwe angasiyanitse choyambirira cha Paul Shark kuchokera ku chinyengo, sichidzatha, chifukwa chirichonse chomwe chigulitsidwa chimadzazidwa mu chubu chokongola chachitsulo.
Zovala zomwe ojambula a mtundu wa Italy amavala, ngakhalenso mphepo kapena mvula siziwopsa. Kotero, windbreaker, mvula yamvula kapena jekete ya Paul Shark imasulidwa kuchokera ku nsalu yomwe imakhala yonyowa. Ndi chifukwa chake akatswiri a zachtsmen, osiyana ndi oyendetsa masewerawa amasankha Paul Shark kunja.
Kusonkhanitsa tsiku ndi tsiku kwa chizindikiro cha Italy kumayenerera kusamala. Zimaphatikizapo mathalauza abwino, poloti yokongola komanso zovala zokongola, komanso malaya a Shark ndi nsalu ya shark akhala akugulitsa khadi la brand. Mu zovala zoterezi, mukhoza kupuma pa chikhalidwe, ndikupita kuntchito. Nsapato zabwino kwambiri Paul Shark (sneakers, sneakers, moccasins ndi siphons) amakulolani kuti muzitsirize bwinobwino chithunzi cha tsiku ndi tsiku.
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