"Ray Ban" (Chingelezi Ray-Ban) ndi mtundu wotchuka wa magalasi, komanso mafelemu opanga optics. Nthawi ina, imodzi mwa makampani ang'onoang'ono oyambirira kupanga makonzedwe, lero ndi kampani yayikulu ndipo imagwiritsidwa ntchito mofanana ndi zipangizo zamakono ndi zokongola kwa akazi padziko lonse lapansi.
"Reiben" mfundo - mbiri ya chizindikiro
Zowonjezera zimenezi zinatulutsidwa koyamba mu 1939. Magalasiwa anali opangidwa ndi oyendetsa ndege a US Air Force ndipo ankatchedwa "Aviator". Sikunali chitsanzo chokha chomwe chinatulutsidwa kuti chikhale chitetezo cha America - kwa zaka khumi zokha kampaniyo inapereka katundu wake kwa asilikali.
Mfundo "Ray Ban" zinasiya kukhala zida zankhondo zisanachitike nkhondo. Kuwongolera kwa rock'n'roll, nyimbo zoimbira nyimbo, kunathandizira kutulutsa chitsanzo chotsatira chotchedwa The Wanderer.
Chizindikiro cha "Ray-Ban" cha m'ma 1800 chinali malo a "Bausch & Lomb". Kampaniyo sinapange optics kwa nthawi yaitali, komanso mankhwala oyeretsa. M'zaka 80 za m'ma 2000. kampaniyo inayamba kupanga makina ojambulira ndi zinthu zogwirizana. Kwa nthawi yaitali, omwe anayambitsa bizinesi ndi otsatira awo anali ndi mwayi: malonda apamwamba, mbiri yabwino, dzina lodziwika bwino lololedwa kupeza ndalama zambiri ndikulitsa kupanga. Koma mu 1990 malo omwe anali nawo mwayi anali atatopa. Kupikisana, kuchepa kwa malonda kunachititsa kuti kampani ya ku Italy "Luxottika" ikhale chizindikiro. Kugula mtengo wa mwiniwake wa madola 640 miliyoni.
Mitundu yosiyanasiyana
Pakali pano, mungagule magalasi a akazi "Ray ban" a maonekedwe osiyanasiyana. Ndiponso magalasi a Rayban amapangidwa ndi ma diopters kwa anthu omwe ali ndi vuto la maso. Zowonongeka izi zingasankhidwe malinga ndi mtundu: magalasi a "Ray ban" ndi a buluu, ofiira, abiriwira, a phokoso, ndi zina zotero. Magalasi oyera a Rayban ndi otchuka komanso oyambirira.
Rayban magalasi aakazi si magalasi okongola okha, ndizomwe zimateteza bwino ndipo zimateteza maso anu ku mazira a ultraviolet. Magalasi ojambula "Ray Ben" ndi mwayi wopanga fano lanu - lowala, lapadera, lokhalokha, lachizolowezi.
Zogulitsa za mtundu umenewu sizikudziwika ndi mitundu yosiyanasiyana chabe, komanso ndi khalidwe labwino, losatha. Poyesera kamodzi, ndizovuta pambuyo pake kuti mudzikane nokha zosangalatsa ndikuvala zina. Magalasi azimayi "Ray bin" amadziwika kuti ndi apamwamba komanso osazolowereka, okongola.
Zithunzi za magalasi "Ray bin", mwa njira, zimakhala zikusinthidwa, koma chitsanzo choyamba cha kholo la masiku ano "Aviator" akadali wotchuka ndipo amadziwika. Mmodzi mwa zinthu zam'tsogolo zowonjezerekazi akutsitsa magalasi «Ray ban». Chitsanzo ichi ndi choyenera makamaka kwa amayi omwe ali ndi nkhope ya mazira ndi katatu. Zowonongeka zawo, koma nthawi imodzimodziyo zopangidwa mosiyana ndi kalembedwe ka "unisex" amatha kumangiriza ngakhale kuyang'ana kotheratu.
Kotero, Ray-Ban magalasi ndi awa:
- kalembedwe;
- khalidwe;
- lalikulu assortment;
- zitsanzo zomwe zimapangidwira kuwongolera masomphenya ndi kuteteza dzuwa;
- Mtengo wamtengo wapatali.
Makamaka zowonjezera zazitsulo izi zidzakhala zabwino kwa oimira zachiwerewere. Magalasi apamwamba a akazi "Reaban" amabwera ndi mafelemu osiyanasiyana. Magalasi ojambula "Rayban" amakonda kwambiri achinyamata.
Pakalipano, zowonjezera zingagulidwe m'masitolo, kuphatikizapo masitolo a pa intaneti. Chinthu chokha chimene muyenera kukumbukira ndi chakuti fake ndizofala kwambiri. Choncho, phunzirani mwatsatanetsatane kugula komwe mungathe kugula kukhalapo kwa logos pa lens, mapepala a mphuno, onani ubwino wa zikopa, funsani bokosi ndi vuto.
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