Cholinga cha "Real" cha Chipwitikizi chinayang'aniridwa ndi Nike mu 2003 ndipo kwa zaka khumi ndi zitatu Cristiano Ronald adawonetsa kalembedwe ka masewera a masewera omwe ali pamagazini a mafashoni ndi magawo a zithunzi. Kulengeza kwa American brand kwabweretsa ndalama zambiri kwa olemera mpira. Cristiano anati:
Mgwirizano watsopano ndi wa moyo. Ndine wochokera m'banja, ndikhoza kunena zambiri, Nike - yabwino kwambiri. Iwo amachita zomwe wina aliyense sangakhoze kuchita.
Chifukwa cha mgwirizano wopindulitsa komanso wogwirizanitsa, Nike anasankha kulemba mgwirizano wopanda malire ndi wothamanga. Pali zotheka kuti Ronald azitenga nawo mbali potsatsa malonda ngakhale kutha kwa masewera. Kumbukirani kuti wopambana mwayi, yemwe ali ndi mgwirizano wopanda malire ndi Nike, ndi mchenga wa basketball LeBron James. Zambiri zachuma za mgwirizano pakati pa mtundu ndi othamanga sizigwira ntchito, koma akuti chiwerengero cha ndalamacho chikuposa madola bilioni.
Mzinda wa Madrid "Real" wotsutsayo ndi gulu la anthu a Chipwitikizi akuti ali ndi ndalama zokwana madola 82 miliyoni, ali wamng'ono, wokongola, wopanda maudindo a m'banja ndipo amadziwika kuti ndi wotchuka kwambiri payekha.
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Kugwirizanitsa ndi Nike sikunkagwirizana ndi wosewera mpirawo ndi zolinga zake. Mu 2015, Cristiano Ronaldo adayendetsa bwino mtundu wake wa masewera ndi zovala zowonongeka - CR7. Nike wotchuka, woopa mpikisano, anakakamizika kulimbitsa mgwirizanowu ndi kuopseza wosewera mpira. Ronaldo sanaike pangozi milioni 7 pachaka kuchokera ku American brand ndi kuchepetsa CR7 kupanga mzere.