Okonza Russia masiku ano akhoza kudzitama ndi khalidwe ndi zovala zabwino. Mwa iwo - kampani Eureka, yemwe ali ndi mafani ambiri pakati pa kugonana kwabwino.
Mbiri ya kampani Eureka
Mu 1999, bungwe la Eureka linakhazikitsidwa ndi gulu la achinyamata, okondweretsa. Chiyambi cha mbiri ya chitukukochi sizinali zowonjezereka - mpikisano wolimba pa malo amsika amachititsa kukayikira kukhalapo kwa kampaniyo. Koma kupambana kwa zovala zamayeso zasonyeza kuti nkotheka kuti atuluke kwa atsogoleri a Eureka. Ozilenga osonkhanitsa koyamba ndi oyambitsa kampaniyo sanayembekezere kuti katunduyo amwazikana mofulumira kwambiri.
Poyamba, kampaniyo inangobereka zokhazokha, koma kenaka nsombazo zinakula ndipo lero m'magulu a Eureka pali madiresi, jekete, mabolosi, mathalauza ndi jekete . Komabe, pakati pa zovala zonse zazimayi za Eureka, amaikapo sitepe yapamwamba, powalingalira kuti ndizofunika kwambiri pa zovala zazimayi.
Zofunika za Eureka
Eureka kampani ikudera nkhawa aliyense wa makasitomala ake, choncho pakati pazinthu zofunika kwambiri ndi izi:
- tsatirani njira yanu yapadera, yomwe imakupatsani inu kupanga choyambirira, zinthu zosangalatsa;
- gwiritsani ntchito mtengo wamtengo wapatali, pomwe pali zinthu zomwe zilipo kwa amayi omwe ali ndi chikhalidwe chosiyana;
- Kutsindika kwakukulu ndi kugwiritsa ntchito mavoti enieni ndi mitundu;
- chidziwitso chachikulu pakupanga zovala za amai;
- zosonkhanitsa zosinthika;
- zosinthika zosagulitsa mankhwala osasamala kanthu kopanda mtengo wa mankhwala.
Chitsanzo chilichonse, chosonkhezeredwa ndi Eureka, chimadutsamo masitepe angapo, lisanatuluke m'ndandanda. Poyambira, ogulitsa amadziŵa kufunika kwake pamsika, ndiye pali ntchito yopweteka yosankha zinthu zomwe zikuoneka ngati zazing'ono, koma zofunika kwambiri.
Eureka amamvetsa bwino dzina lake. Eureka ndi mbali imodzi, mitundu yatsopano, mitundu yatsopano, njira zatsopano, ndi zina - izi ndizo zinthu zomwe sizigwirizana ndi "mafashoni" ndipo zidzakhala zotchuka kwa nthawi yaitali.
Mizere ya kampani Eureka
Mizere ya chizindikiro ichi ndi yodabwitsa chifukwa imakhala yosiyana kwambiri ndi mafashoni, imayandikira maulendo osiyanasiyana. Msuketi wokongola ukhoza kusankhidwa ndi dona wamng'ono komanso mkazi wokalamba - onse awiri adzakhala okhutira ndi kukongola kokongola, zomwe zimakhala bwino. Mitundu yambiri yosiyanasiyana imaperekedwa m'magulu:
- Malo ofunika kwambiri mwa iwo amakhala ndi miketi yowongoka yosiyana. Buluu, wakuda, imvi, burgundy, kapena wopanda lamba, amatha kukhala chinthu chofunika kwambiri pa chovala chilichonse.
- Nsalu m'khola kuchokera ku Eureka ndizoyeretsedwa kwambiri. Atsikana amatha kuyesa pafupipafupi kapena mwachidule, osati maonophonic okha, komanso ndi kusindikiza .
- Masiketi odula omwe amatha kutalika amapezekanso m'magulu onse a Eureka. Mkwati "March" pakati pa zovala ndi madiresi a Eureka akuyenerera chidwi. Amaperekedwa m'ndandanda wamakono, ndipo wapangidwa mu buluu-burgundy-beige. Mpheto yoteroyo idzawoneka bwino mu uta wouzizira.
Okonza a kampaniyo amakonda kuchita zinthu zachikhalidwe zamakono, koma zonse zimatuluka mwatsopano komanso zogwiritsa ntchito. Atsikana ndi amayi akupezeka ndi zovala zokongola monga Evrika, kuti n'zosatheka kusankha chitsanzo chawo - laxic, zosangalatsa, achinyamata kapena zovuta.
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