Winawake kamodzi adanena kuti mbiri imakumbukira ankhondo ake. Ndipo izo ziridi zoona. Adidas ndi mtsogoleri m'makampani ogulitsa masewera. Koma anyamata sali obadwa, amakhala. Ndipo, ndithudi, mu mbiri ya kukhala Adidas panali zowona ndi zochepa, zosangalatsa zawo ndi zokhumudwitsa. Koma ngakhale zilizonse, lero Adidas ndi mtsogoleri wolemekezeka padziko lonse lapansi popanga masewera ndi masewera.
Mbiri ya kampani Adidas
Mbiri ya kampani Adidas imachokera mu 1920s. Zaka zoposa 90 zapitazo, dziko lapansi linayamba kuona zinthu za banja la Dassler, lomwe kenako linakhazikitsidwa ndi Adidas. Rudolph ndi mchimwene wake wamng'ono Adolf Dassler anayambitsa bizinesi yawo yaing'ono kubanja la amayi, koma posakhalitsa mu 1924 kampani inayake yotchedwa "The Dassler Brothers Shoe Factory." Nkhani yokhudza kukula kwa kampani Adidas, imanena kuti pofika mu 1936, "Dassler" adadziwika ku Germany monga nsapato za masewera a nthawi imeneyo. Zinthu zinayenda bwino, ndipo mu 1938 kampaniyo inapanga nsapato 1,000 pa tsiku lililonse. Koma nkhondoyo inalimbikitsa makhadi ambiri. Kupanga makampani awiri pa nthawi imeneyo kunayimitsidwa. Pambuyo pa nkhondo, bizinesi ya banja inkayenera kukwezedwa kuyambira pachiyambi. Posakhalitsa, mu 1948, abale a Dassler anagawa bizinesi ya banja, yomwe kwenikweni inali chiyambi cha mbiri ya Adidas brand. Rudolph anasiya fakitale, akuyitanira kampaniyo dzina losalemekezeka kwambiri mpaka lero - "Puma". Adolf, nayenso, adalandira gawo lachiwiri la bizinesi la banja, lotchedwa kampani "Addas", ndipo patapita nthawi anasintha dzina lachizindikiro kuti "Adidas". Pa nthawi yomweyo, chizindikiro cha kampaniyi chikuwonekera koyamba.
1948 chinali chiyambi cha mbiri ya Adidas, monga choncho. Ndipo, ngakhale kuti kampaniyo inayenda bwino, Adidas anapitirizabe kupanga nsapato zokha. Ndipo 1952 inakhala yayikulu kwa kampaniyo chifukwa chakuti njira yatsopano yowonekera m'mbiri ya Adidas. Chaka chino, chizindikiro chodziwika bwino chinayamba kupanga zinthu zina pansi pa zizindikiro zake. Woyamba kukhala masewera a masewera, Adolf adakumananso ndi mwiniwake wa fakitale ya nsalu Willie Seltenraich, yemwe adalamula kuti azisudzo zikwi zikwi zoyamba zikhale ndi Adidas logo. Patapita nthawi, Adidas anatulutsa mpira wake woyamba. Kampaniyo inakula, ndipo chaka ndi chaka idakwera molimba mtima ku "Olympus" pofuna kupanga masewera. Ndipo ngakhale kuti zochitika za kampaniyo zinaipiraipira kwambiri m'ma 1990, zaka zitatu pambuyo pake, kuyambira 1993, Adidas watenga malo ake oyenera pakati pa atsogoleri a masewera olimbitsa thupi.
Mpaka pano, mbiri ya kulengedwa kwa Adidas ndi kampani yotchuka kwambiri, ndipo mafanizidwe a chizindikiro ichi akuti ngati mukufunadi chinachake, ndiye kuti chilichonse chingatheke, monga momwe abale Dassler anachitira.
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