Maphwando apamwamba ndi omwe ali olemera a anthu olemera amene angathe kulipira zambiri. Komabe, kusowa ndalama zambiri zomwe zingagwiritsidwe ntchito pa zovala, nsapato, zovala ndi zodzoladzola zopangidwa ndi zizindikiro zotchuka kwambiri sizikutanthauza kuti n'zosatheka kuyang'ana ulemu ndi zokongola. Zomwe timaziwona pamagulu a dziko lapansi, pakapita kanthawi amapezeka pamsika wamsika, koma mosiyana. Kodi "msika wamsika" amatanthauzanji? - Ichi ndi gulu la zinthu zomwe zagulitsidwa kwa ogula magulu apakati, omwe ndi ogulitsa ambiri. Mu chuma chamakono, gawo lalikulu la msika likukhala limodzi mwa malo otsogolera. Mtengo wake umayesedwa pa kuchuluka kwa ndalama zokwana 190 biliyoni.
Ubwino wa msika waukulu
Kodi ndi zosiyana bwanji, mwachitsanzo, zovala za msika wa msika wochokera kuzinthu zomwe zimakhala zosavuta? Choyamba, chiwerengero cha malonda a msika amadziwika kuti ndi ochuluka. Izi sizikutanthauza kuti katundu wotere ndi woipa kapena sakuyenera kuwamvetsera. Kugwiritsira ntchito zipangizo zochepa mtengo, malo opangidwa m'madera okhala ndi ndalama zotsika mtengo, malonda ochepa otsika mtengo ndi malingaliro a msika wa misika, zomwe zimathandiza kuti kuchepetsa kwambiri mtengo wa chotsirizira. Ichi ndi chomwe chimakopa wogula ku gawo ili la msika. Chifukwa chakuti malondawa amachitapo kanthu pa mafashoni ndipo amasiyana mu chiwongoladzanja, kutchuka kwake kumawonjezeka chaka ndi chaka. Mwa njira, zofunikira zoyenera pamsika-misika zimasankhidwa ndi omwe angakwanitse kupeza zambiri. Choncho, anthu ambiri otchuka padziko lapansi masiku onse amakonda msika wamsika, ndipo zovala ndi nsapato, zomwe zimapangidwa ndi otchuka kwambiri, zimakhala pamisonkhano yapadera.
Zabwino kwambiri
Kukhazikitsidwa kwa katundu wa gululi kawirikawiri kumachitidwa pazinthu zapadera zogulitsa, ndipo ntchito ya malonda enieni-msika ndi chitsanzo chabwino kwambiri cha kukhazikitsidwa kwa kayendetsedwe ka ndalama.
Chisonyezero chachikulu cha kufunika kwa mankhwala alionse ndi kuchuluka kwa malonda ake, kotero ndi zosavuta kuzindikira mikhalidwe yabwino kwambiri ya misika yamisika. Izi ndi zizindikiro zomwe zimadziwika kwa fashistista iliyonse, musabisire zambiri zokhudza mlingo wa phindu polemba malipoti pa webusaiti yawo. Chiwerengero cha zabwino kwambiri chimapangidwa pa ndalama za makampani ogulitsa misika. Ndipo zotchuka kwambiri ndizochokera ku Swedish brand H & M, kulandira ma euro 12 biliyoni pachaka ndikukhala oposa 6% pa msika wa mdziko. Lero, H & M ndi okondwa ndi zovala, zovala, nsapato, zovala zamkati ndi masewera ndi akazi, ndi amuna ndi ana. Osakayikira kuphatikizapo - kuthekera kwa kugula pa Intaneti.
| | | |
| | | |
Kachiwiri ndi Gap kampani yomwe imapeza ndalama zoposa 10 biliyoni pachaka ndipo imakhala pafupifupi 5 peresenti ya msika. Chithunzi cha American, chomwe chinakhazikitsidwa ku San Bruno mu 1969, chinatha kukhala chachiwiri pa dziko lapansi poyerekezera ndi kukula kwa malonda. Ku America, Gap ndiye wogulitsa wamkulu wa zovala za banja lonse.
| | | |
| | | |
Amatseketsa otsatsa atatu omwe amakonda kwambiri Uniqlo (ndalama zoposa 8 biliyoni pachaka, pafupifupi 4.5% gawo la msika). Ngakhale chiyambi cha Japan cha mtunduwo, mankhwala ake ndi otchuka kwambiri padziko lonse lapansi, makamaka ku US.
Zina mwazovala zamakono ndi Esprit, Calvin Klein, Zara , Mango ndi Topshop.
| | | |
| | | |
Ndalama zimaperekanso kwa zodzoladzola za msika wamsika. Mtundu umenewu wotchuka kwambiri wa Garnier, L'Oréal, Lumene, Max Factor, wa "Etoile", komanso ocheperapo, koma akufunidwa NYX, Sleek MakeUP, Essence, Catrice, NoUBA. Mwa njira, zodzikongoletsera ndi zokongoletsera za msika-msika zimagwiritsidwa ntchito ndi akatswiri.
| | | |
| | | |
