Zimakhala zovuta kulingalira zovala za amayi a chilimwe popanda kusambira kokongola. Woyimira bwino wa mafashoni ndi zamakono ndi masewera a masewera a Nike. Kuyambira kale, maseĊµera a masewerawa akuimira zochitika, chitonthozo ndi kalembedwe. Zinthu zakuthupi ndi zoyambirira zapangidwe ndizo zothandizira enieni a holide yabwino.
Kodi nsapato za akazi za Nike ndi ziti?
Nsalu zapamwamba zochokera ku American brand zingakhale zitsanzo zitatu:
- kugwirizana;
- chosiyana;
- masewera.
Mmodzi wa iwo ali ndi ubwino wake - wopatukana ndikuphatikizana moyenera kwa atsikana omwe amakonda sunbathing, ndi masewera a ku Nike amakhala okonzeka kuyendera dziwe. Koma izi sizikutanthauza kuti kusambira kwapadera si koyenera kusambira padziwe, ndipo masewera sali oyenerera kusangalala kwa gombe. Zolinga zoyenera komanso zowonongeka zimakupangitsani inu chitonthozo chofunikira, palimodzi mu maphunziro ndi zosangalatsa.
Kuonjezera apo, masewera amaseĊµera amatha kubisala zolakwika za chiwerengerocho - masentimita owonjezera m'chiuno ndi m'chiuno. Chovalacho chidzanyalanyaza pa thupi lachikazi ndikuchipanga kukhala chokongola kwambiri. Atsikana ochepetseka angathe kugwiritsa ntchito suti kuti asamangidwe kwambiri.
Kuti apange suti ya amayi, Nike amagwiritsa ntchito mitundu yambiri, pakati pake:
- wakuda;
- chikasu;
- chofiira;
- pinki;
- imvi;
- zojambula bwino;
- dulani.
Chaka chilichonse, mtundu wa American umapanga magulu atsopano, omwe amasonyeza kuti zatsopano ndi zatsopano zatsopano.
Kuwonjezera pa kuti kampaniyo yathandizira mobwerezabwereza masewera a masewera, iye ali pakati pa mafanizi ake otchuka othamanga ndi ochita masewera, kuphatikizapo wotchuka wotchuka wa tenisi Maria Sharapova ndi Angelina Jolie yemwe ndi nyenyezi ya Hollywood.
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