Zaka zatsopano za Zara za nyengo yachisanu-chilimwe ndi nyengo yosakanikirana yachitsulo Chloe , ochepa a Valentino, a Saint Lorain ozizira ndi chikondi cha makumi asanu ndi awiri omwe adalimbikitsa olemba ambiri. Inde, panali zina mwazikulu kwambiri za chaka, zomwe sizinalowerere, zimakhala ndi nsapato, nsapato, zida zolimbana ndi zida. Kwa zaka zambiri, wogulitsa malonda a ku Spain adapeza ulemerero wa mtsogoleri wa dziko lapansi pakupanga zovala za amayi, zomwe zimasiyanitsa ndi chiwongoladzanja chake. Chaka ndi chaka pafupifupi makina 12,000 atsopano amapangidwa ndi chizindikiro. Ndi chifukwa chake Zara sakusowa kulengeza ndipo sawononga ndalama zambiri pa PR-kampani.
Nyengo Yatsopano Yotentha
Ndi kutentha nyengo Zara chizindikiro anasangalatsa mafani, monga latsopano kasupe-chilimwe 2015 kusonkhanitsa anakhalabe yemweyo wokongola, koma mosiyana ndi apitalo. Uku ndiko kupambana kwa kalembedwe ka dziko, zovala zamagetsi, madiresi apansi, nsonga zazing'ono ndi zosazolowereka. Kuonjezera apo, chizindikiro cha Chisipanishi chinasamalira kumasulidwa kwa zipangizo zoyambirira zomwe zimapangitsa chidwi cha kusonkhanitsa.
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Ngati tikulankhula za madiresi, machitidwe a tsiku ndi tsiku amakhalanso obadwanso m'matumbo omwe amawoneka kale m'zovala zakale zowonongeka, komanso zowonongeka mu 2015 zojambula zooneka ngati A. Kutalika kwabwino kwambiri (osati mini, osati midi, koma chinthu china) kumalola kukongola kwa miyendo yaikazi kuti iwonetsere, ndi kuchotsa zonyansa. Mitundu yofewa, pafupifupi zoperewera zokongoletsera, kutsindika kwa olemekezeka a mawonekedwe a zinthu - izi ndizo zikhalidwe zazikulu za madiresi ochokera ku zara zatsopano "Zara". Zovala zamadzulo zimakondweretsa ndi kuphweka ndi kukongola. Zimakhala zazikulu, zotsekedwa, zatsekedwa, koma zimakhala zochititsa chidwi zokhudzana ndi mawonekedwe a piquant m'dera la decollete, pambali kapena pamtunda. Zitsanzo za zochitika zapadera zimakongoletsedwa ndi timadontho tomwe timayang'ana kumbuyo kumbuyo, kuti tisonyeze zikhomo ndi khosi. Makoswe ndi ofewa, amawonekedwe aakazi, okongoletsedwa ndi mapepala osakongola a maluwa. Zolemba zoyambirira - kulisks pa mzere wa chiuno, chophimbapola, zochepetsedwa, mphuno ndi fungo. Mukhozanso kuyitanitsa kuyesa khalala. Ojambula a Zara amatsindika za chikondi ndi zopusa za atsikana omwe adzavala zovala zoterozo.
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