Mu 1978, fakitale ya ubweya Alef anayamba ntchito yake ku Pyatigorsk dzuwa. Mbali yapadera ya kampaniyi ndi njira yopangira makanema. Akatswiri opanga mafakitale a Alef fur factory mosamala amasankha zipangizo zokopa kunja, okonza mapangidwe amapanga mafakitale atsopano, ndipo kugulitsidwa kwa malonda omalizidwa kumachitika pamakampani a kampani. Malangizo oyambirira a kampani Alef akupanga zovala za Mouton. Nkhumba ya nkhosa imatumizidwa ku malonda pokhapokha atayang'anitsitsa, ndipo imagulidwa pazogulitsidwa zomwe zimagulitsidwa ku Denmark, Norway, Finland, USA ndi Australia. Pofuna kuonetsetsa kuti zovala zapamwamba zapamwamba kwambiri, mafakitale a Aleph opanga makina opangira zikopa amagwiritsa ntchito makonzedwe amakono amakono. Mu chitetezo chawo cha umoyo waumunthu sitingakayikire!
Kukongola kwamitundu
Kuyambitsidwa kwa matekinoloje atsopano amalola ambuye a kampani kuti azisangalatsa mafashoni ndi zikopa za nkhosa zabwino, zofewa komanso zofunda, malaya, jekete ndi malaya, omwe amaimira mitundu yosiyanasiyana. Pakalipano, kusankha kwa mitundu kupitirira zana! Zovala zamoto, zikopa zazimayi, zikopa za nkhosa za Alef, zopangidwa ndi zikopa zenizeni , zimafunikira kwambiri. Ndipo izi - osati mawu okweza, chifukwa fakitali ndi wobwereza mobwerezabwereza mutu wakuti "Best Enterprise of the Year". Kuonjezera apo, mu chuma cha mphotho palinso diploma ya Moscow Fund yotetezera ufulu wa a Consumer.
Nthawizonse mumkhalidwe
Zovala ndi jekete, zopangidwa ndi chikopa chenicheni, kuchokera ku mafashoni, mwinamwake, sizidzatuluka konse. Ngakhale kusintha kwa mafashoni, jekete lachikopa ndi chimodzi mwa zinthu zofunika kwambiri pa zovala za amayi. Ndipo mwa ichi palibe chinthu chachilendo, chifukwa nkhaniyi ndi yothandiza kwambiri. Chovala cha chikopa cha Alef chimakhala chozizira madzulo a chilimwe, komanso tsiku loyamba la dzuŵa. Saopa chinyezi kapena dothi. Kusamalira jekete lachikopa ndipukutira madzi okwanira!
Komabe, atsikana amasankha jekete za Alef osati chifukwa cha izi. Choyamba, mndandanda wa mankhwalawa umaphatikizapo mafanizo omwe apangidwa kwa amayi a mibadwo yosiyanasiyana ndi zovuta. Izi zikutanthauza kuti mungasankhe jekete yapamwamba yokhala ndi chikopa chenicheni, ndi msungwana wamng'ono, ndi mwiniwake wa mawonekedwe apamwamba. Chachiwiri, opanga makampani a ku Russia akubwezeretsanso zovalazo monga jekete zakuda, zomwe zingagwirizanitse chithunzicho ndi kalembedwe kalikonse, ndi zitsanzo zodabwitsa. Ndipo mulimonsemo, mawonekedwe okongola ndi okongola ali otsimikizika!
Ngati ma jekete ofupikitsidwa, ofanana ndi jekete, ndi abwino kupanga zojambula zam'chilimwe, zomwe zimatenthetsa ndi ubweya, zimakhala zothandiza m'nyengo yozizira. Nsapato za chikopa ndi ubweya wa chilengedwe, wopangidwa ndi fakitale ya Aleph, ndizo zabwino kwa atsikana omwe amakhala ndi moyo wokhutira. Sizimasokoneza kayendetsedwe kake, amasunga kutentha mwangwiro ndipo nthawi zonse amayang'ana kwenikweni.
Chotsopano chatsopano cha fakitale ya Alef yofiira chimaphatikizapo zikwama zambiri zamatumba . Akatswiri a kampani ya ku Russian amadalira zitsanzo zazing'ono zopangidwa ndi chikopa chachikopa. Monga zojambula zokongoletsera zimagwiritsidwa ntchito kwambiri. Zilonda zapadera komanso ziwirizi zimagwiritsidwa ntchito panthawi yomweyo komanso zokongoletsa. Mu zitsanzo zambiri, matumbawa amatsekedwa, atsekedwa ndi zitsulo zitsulo. Black, bulauni, beige, wofiira, buluu ndi terracotta - mitunduyi inakhala yaikulu mu jekeseni lazimayi lachikazi kuchokera ku fakitale ya Alef.
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