Chovala cha mtundu wa Vemina ndi chitsanzo cha kulawa koyeretsedwa, khalidwe lapamwamba komanso kuyang'ana zamakono pazinthu zamakono. Kuwonjezera apo, ndi chimodzi cha zinthu zochepa za ku Russia zomwe zimadziwika ndi kudziwika kunja.
Vemin's Fashion House
Woyambitsa Vemina brand Liza Romnyuk anali mmodzi mwa oyamba omwe anaganiza zobweretsa zobvala zokongola ndi zokongola ku zovala za akazi achi Russia. Chisamaliro chachikulu chinkaperekedwa mu zitsanzo za mtunduwo kuti zikhale zosiyana ndi zomangamanga komanso nsalu zapamwamba kwambiri.
Nyumba ya mafashoni yakhala yotchuka kwa zaka zoposa 20. Pomwepo chuma cha msika chinayamba kupanga ndipo kusankha kwa zovala zamakono, zokongola ndi zapamwamba nthawi zambiri zinkakhala zochepa kuzinthu zamtengo wapatali zamayiko akunja omwe anali kulowa mumsika watsopano, kapena ndi zovala zotsika mtengo komanso zosakhala nthawi zonse zogulitsidwa m'mabwalo ambiri. Panthawiyo, pozindikira kufunikira kwa akazi a ku Russia mu zovala zabwino komanso zosangalatsa, zovala zatsopano zimapezeka pamsika - Vemina.
Zosonkhanitsa zamakono zam'mafashoni zimaperekedwa kwa anthu kawiri pachaka kwa nyengo. Kampaniyo yakhala ikubwereza mawonetsero pa malo abwino komanso otchuka kwambiri padziko lonse lapansi. Iye amadziwika ndi wokondedwa kudziko lina. Lingaliro lopambana la zinthu za mtundu uwu ndilo ndondomeko yamalonda, koma osati yosangalatsa ndi yosasangalatsa, koma yokongola ndi yachilendo, yokhala ndi zowala zowala, pogwiritsa ntchito kapangidwe ka chidwi. Chizindikirocho chimapereka chidwi kwambiri pa zovala zomwe zimakhala zofunikira, zomwe zingakhale zofunika kwa aliyense, ngakhale mkazi wamalonda kwambiri. Zithunzi zonse za mtunduwu zimapangidwa ndi zipangizo zapamwamba zitaliyana za ku Italy, zomwe zimayankhulanso mobwerezabwereza za momwe angakhazikitsire komanso kukwera kwa makasitomala.
Mtsinje City brand
Mu 2005, malonda a Vemina City adayambitsidwa. Izi ndizo ndalama zambiri, koma osati zochepa zosonkhanitsa zamagulu, zomwe zimapezeka kwa mkazi aliyense wamalonda. Mu mzerewu, malaya apamwamba, madiresi, jekete, masiketi ndi mathalauza amapangidwa kuti azigwira ntchito komanso osasamala. Zovala za akazi a Vemina City, komanso zitsanzo za mzere waukulu wa Vemina, zimapangidwa ndi nsalu yapamwamba ya ku Italy ndipo amapereka mphamvu zoyendetsera khalidwe.
Pogawira katundu wawo, nyumba ya mafashoni imagwiritsa ntchito masitolo amitundu yambiri ndi ogula malonda, kusankha zovala zamalonda ndi mawonekedwe osasangalatsa.
Masamba a City Vemina amaonekera pa masamulo ndi webusaiti yathu ya kampani nthawi ndi nthawi, kawiri pa chaka. Posachedwapa, anthu akhala akudabwa kwambiri ndi mitundu yosiyanasiyana yomwe imakhala ndi mitundu yosiyanasiyana. Kulandira kotereku kunkatchedwa mtundu wotsekemera ndipo opanga mafilimu amagwiritsa ntchito bwino. Chosangalatsa kwambiri chikuwoneka pa madiresi a Mzinda wa Vemina, kumene mtundu wa lalanje umaphatikizidwa ndi wakuda, ndi diresi la bulauni ukhoza kuona mdima wofiira, mthunzi wa chokoleti, ndi kuwala kofiira, ndipo wakuda ukuphatikizidwa ndi coral ndi beige. Muzovala zapaderazi zimapangidwira m'njira yotero kuti zikhale zochepa kwambiri. Choncho, mitundu yosiyanasiyana yosiyana imakhala pambaliyi imakhala yodziwika bwino, imapangitsa chiuno kukhala chochepa.
Zosankha zina zogwirira zovala za amayi za Vemina sizochepa povala zovala zawo. Ndipo kuvala chitonthozo sikungotamandidwa. Kugula chinthu kuchokera pamsonkhanowu, mungakhale otsimikiza kuti idzakuthandizani nthawi yoposa imodzi ndikukondweretsa ndi mawonekedwe ake okongola komanso okongola.
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