Posachedwapa, zovala zochokera ku China sizinachititse chidwi pakati pa ogula, chifukwa zinali zolemba zinthu, ndipo ubwino wa katundu sunali wabwino nthaŵi zonse. Ndipo lero zopangidwa zachi China za zovala zazimayi zimadziwika padziko lonse lapansi. Pazofalitsa zawo, oimba ndi oimba odziwika bwino amawombera, monga Orlando Bloom, Aguinness Dane, Timati.
Mtengo wa masewera Sprandi
Chinthu chimodzi mwazovala zamtundu wotchuka kwambiri ku China ndi Sprandi. Monga chithunzi kampani inasankha muvi, kutanthauza kusunthira patsogolo. Sprandi ikukula mofulumira. Mbiri yake inayamba mu 1995, ndipo kale mu 1996 mtundu wa Chitchaina wotchuka wa masewera unagonjetsa msika wa Czech, popeza mitengo yake inali yochepa. Mu 1998, ndondomeko yoyamba ya chizindikirocho idatulutsidwa, yomwe idapangidwa pamodzi ndi kampani ya Boston. Izi zathandiza Sprandi kugonjetsa madera atsopano.
2005 inali yopindulitsa kwambiri kwa kampani - chotsitsa choyamba chokulitsa chinatulutsidwa, chomwe sichinaphatikizepo zitsanzo za masewera, komanso zovala zowononga nyengo.
Chochititsa chidwi ndi chakuti zovala za Sprandi zimapangidwa ku China mu mafakitale omwewo, kumene zinthu zimapangidwa kuchokera ku Adidas, Nike, New Balance ndi ena.
Mu 2008, kampaniyo inabweranso mumsabata wa mafashoni a Russia. Msonkhano wa "Timati wa Sprandi" unaperekedwa, momwe nsapato, zovala ndi zipangizo zinapangidwira mumayendedwe a msewu. Okonza za mtunduwo ankagwira ntchito limodzi ndi timatchuka wotchuka Timati.
Zovala za mafashoni
Palinso makampani odziwika bwino omwe ayamba kugonjetsa msika wa dziko, mwachitsanzo:
- Uma Wang;
- Chithunzi;
- Septwolves.
Mitundu yotereyi siili yopapatiza, imakhala yopanga zovala za amuna ndi akazi, kuzipanga ndi mitundu yosiyana siyana, malingana ndi chigamulochi.
Pakati pa zovala za Chinese, Uma Wang ndi wotchuka kwambiri, zomwe zimapanga mafano okongola kwambiri. M'machitidwe a chikhalidwe, chikhalidwe cha chi China chachinenero chikupezeka.
Mmodzi mwa makampani ochepa, mabitolo omwe si America okha, komanso ku Moscow, London ndi Boston - ndi Mary Ching. Zinthu za kampaniyi zimatchuka pakati pa anthu a ku Ulaya, chifukwa zimagwirizana ndi kukoma kwawo ndipo zili ndi mtengo wapatali.
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