Aliyense akudziwa kuti zingwe zoyera za chipale chofewa zimawoneka bwino ndi chilichonse chovala chovala. Izi zimatsimikiziridwa ndi opanga mafashoni amakono, akupereka zopangira zokhazokha zomwe zimagwirizanitsa bwino zovala za thalauza ndi zoyera zoyera ndi zitsulo. Komabe, musanyalanyaze zitsamba zakuda za Nike, chifukwa amatha kudzitamandira mofanana, mawonekedwe osamveka komanso mosavuta.
Nkhono zofiirira za Nike ndi zitsanzo zambiri zogulitsa pa msika wa mdziko kwa zaka zoposa 50 ndipo chaka chilichonse amapambana mafani. Amadziwika kuti anali akuda akuda a Black Nike omwe anasankha akatswiri a masewera olimba komanso akatswiri, komanso mamiliyoni ambiri a anthu wamba.
Kodi ndipadera bwanji za zingwe za Nike?
Makamaka otchuka kwa nthawi yaitali ali wakuda Nike sneakers ndi zoyera. Kuphatikizana kopangidwa ndi mitundu yosiyanasiyana yosiyanitsa kumapangitsa kuti zitha kuwonjezera pafupifupi fano lililonse lopangidwa ndi nsapato. Nike amayesera kupanga nsapato za nsapato, zomwe zimapangitsa kuti zikhale zofunikira ndi makasitomala a makasitomala awo.
Pali zithumwa za akazi zabwino kwambiri za Nike zochitira masewera olimbitsa thupi - zakuda pazithunzi zoyera. Zimapangidwanso ndi zipangizo zochepetsetsa zomwe zimapuma. Komabe, mungathe kupeza mosavuta zitsulo zosakaniza za Nike zakuda ndi zoyera kuti zigwiritsidwe ntchito tsiku ndi tsiku, amai ndi amuna omwe ali ndi chidwi chilichonse.
Osati chilankhulo cha Nike "Ingochitani", chifukwa amatsimikizira kuti ali ndi mtsogoleri pakupanga ndi kugulitsa nsapato zamasewero tsiku ndi tsiku, kupanga maloto a anthu mamiliyoni ambiri. Kwa zaka zambiri za kukhalapo kwake, akatswiri a Nike anakwanitsa kupanga makina opanga 50 opangidwa ndi apadera. Zisudzo Zokongoletsera Nike zakuda ndi zoyera kapena zojambulidwa mulimonsemo, zidzakutumikira mokhulupirika kwa zaka zambiri, ndipo zidzakondweretsa maonekedwe anu okongola.
Hits from Nike
Mu 2015, makasitomala a Nike anali ndi mwayi wopeza nsapato zatsopano zamasewera , zomwe zikufunabe lero, - Nike Air Max sneakers (zakuda, zoyera ndi mitundu ina). Tsatanetsatane uliwonse wa zitsulo zoterezi ankaganiziridwa kupyolera mwazing'ono kwambiri. Mbali yam'mwamba ya mankhwalayo imayimilidwa ndi zofewa, koma zolimba kwambiri zamtambo zomwe sizikusokoneza chilengedwe. Komabe, chofunika kwambiri pa chitsanzo chinali teknolojia ya Air Max 2015, chifukwa chomwe wogwiritsira ntchitoyo akutsimikiziridwa zotetezeka ndi zofewa zokhazokha zokhazokha. Okonzanso anagwiranso ntchito mwakhama kuti apange matepi ophweka mosavuta. Zitsanzo zazimayi zimalemera pafupifupi 280, ndipo zitsanzo za amuna siziposa 340 magalamu.
Kuwonjezera apo, mu 2015, Nike anakondwera nawo mafilimu angapo ochititsa chidwi otchedwa "Kubwerera ku Mtsogolo" ndi Marty McFly omwe amatsanzira kwambiri - Nike Air Mag. Sikuti amangoyang'ana mumdima, koma amadzitamandanso. Kuwonetsera kwa nsapato zoterezi zamasewero zinachitika mu October 2015.
Akazi oyambirira a Nike azimayi kapena anyamata, zikopa zakuda kapena zopepuka, ndithudi amasamalira chitonthozo chanu. Komabe, posachedwa ndi kosavuta kuthandizira, choncho muyenera kusankha mosankha kusankha sitolo kuti mugulitse.
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