Pakadali pano, kukwezedwa kwa chitukuko cha anthu (SMM promotion) chikukulirakulira, ndipo zikuwoneka kuti aliyense anaiwala za njira yakale ndi yodalirika yogulitsa malonda. Ambiri amaona kuti kupita patsogolo kumeneku kunali koopsa, kwakhala m'zaka za m'ma 2000.
Inde, kuti pakhale kufikitsa kwadzidzidzi kwasintha kwambiri kwa chikhalidwe, komabe, ngakhale kuti omvera akufika, anthu amabwera kumagulu a anthu oyankhulana ndi zosangalatsa ndipo safuna kwambiri kudziwa zamalonda.
Bukhu la "Marketing Newsletters" lochokera kwa Jan Brodie silikufuna kuchotsa njira zonse zatsopano zopititsira patsogolo malonda, koma zikufotokozera momveka bwino chifukwa chake wina sayenera kuiwala za mndandanda wakale wa makalata monga njira yabwino yopititsira patsogolo mankhwala anu kumsika. Komabe, ndi chida ichi muyenera kukhala osamalitsa kwambiri kuposa ena ambiri - kusokoneza mbiri yanu pogwiritsira ntchito molakwa mauthenga a e-mail n'kosavuta kuposa kugwiritsa ntchito njira zina zilizonse.
Bukhuli limafotokoza mbali zotsatirazi zolemba makalata:
- Chifukwa chiyani kugawidwa kwa omvera kuli kofunika komanso momwe mungadziwire omwe akulembetsa omwe mukufunikira.
- N'chifukwa chiyani mauthenga a "egulidwa" amalephera, ngakhale atagwirizana ndi omvera anu.
- Momwe mungasonkhanitsire anthu olembetsa bwino ndi chifukwa chake ndibwino kuchotsa olembetsa osayenerera mokwanira kusiyana ndi kusunga voliyumu.
- Zolemba zamakono zolemba - momwe mungagwiritsire ntchito zowonongeka zotsutsa, momwe mungatengere ziwerengero zolondola ndi ogwiritsa ntchito.
- Mapindu ndi machitidwe a maimelo amodzi, ndipo ndibwino kuti kusunga chidwi kwa ogwiritsa ntchito ku ndondomeko yanu.
- Kudzipangira zokhazokha zochokera pazomwe akugwiritsa ntchito.
- Kugwiritsa ntchito njira zamaganizo zogwira ntchito pa malonda komanso zosowa za wogwiritsa ntchito.
- Kuwonetsetsa bwino kwa malonda ogulitsa ma e-mail, komanso mwachidule za zida zamakalata.
Bukhuli lalembedwa momveka bwino ndipo nthawi imodzi ndi lophweka - kuwerenga kwake sikukutengerani nthawi yambiri. Ndibwino kuwerenga kwa aliyense amene amachita malonda pa intaneti.