Kuzindikiritsa kuti chizindikiro ndi chizindikiro cha chidwi kwa munthu aliyense amene wasankha kuyamba bizinesi yake. Gawo loyamba lopindula lingakhale lingaliro la lingaliro, zizindikiro ndi zina za bizinesi yamtsogolo. Podziwa kuti mtunduwu ndi wotani, wogulitsa malonda angapeze mwayi wabwino wopanga bizinesi yake phindu la kuzindikira ndi kupikisana.
Chizindikiro - ndi chiyani?
Mawu awa ndi mankhwala kapena ntchito yotulutsidwa ndi bungwe lovomerezeka lovomerezeka. Chinthu chosiyana ndi kuzindikira mtunduwo ndi kukwanitsa kugulitsa, kuwonjezera kapena kupanga zina kusintha. Kuti mumvetse zomwe liwu likutanthawuza, ndikofunika kukumbukira kuti chizindikiro chake ndi katundu wake amatetezedwa kwambiri ndi malamulo a dziko lililonse.
Kodi mankhwala osokoneza bongo ndi otani?
Lingaliro la zinthu zamtengo wapatali ndi losiyana kwambiri ndi misa limodzi. Mlengi wake amayang'ana pa mafano mu malingaliro a wogula, okhudzana ndi moyo wapamwamba, umene ambiri amafuna kutsanzira. Kutsatsa malonda-zovala kapena zopangira zonunkhira lingaliro la kusankha munthu wina amene amayesetsa kugula ndi kukhala ndi ndalama zokwanira. Makina a Laksheri samagwiritsa ntchito zigawo zochepa zomwe zimachitika popanga katundu: nthawi zambiri amangogwiritsa ntchito chikondi chifukwa cha mayina akulu. Anthu okongoletsera amavomereza kuti 70 peresenti yamtengo wapatali ya malonda amapangidwa kudzera m'mapulasitiki okha.
Kodi chithunzichi chikuimira chiyani?
Mungathe kuyankhula za kutchuka kwamtundu wa mankhwala pamene zimazindikirika kuti amalonda apamtundu wachitatu akulota. Mtsogoleri wadziko lonse akupanga zovala , mafoni a m'manja, zodzoladzola, zipangizo komanso zonunkhira ndi China. Mipukutu yamakina otchuka amalembedwa m'dziko lino ndi njira yopangira manja ndipo mtengo wamtengo wapatali wa malonda umadalira khalidwe lawo. Anthu a ku China amapanga mafashoni atsopano m'kabokosi kamodzi ndikupanga zizindikiro pogwiritsa ntchito zipangizo zotsika mtengo ndi njira zothandizira.
Kulimbana ndi fake kumapangidwa ndi oyambitsa okha, komanso ndi olamulira. Ngati maofesi a miyambo amatha kupeza malonda ambiri pamalire, katunduyo akuwonongedwa mwamsanga. Makampani a Chanel, Gucci ndi Valentino amatsimikizira kuti mtundu wotere ndi njira yapachiyambi. Wotsatsa aliyense wa mabotolo amtengo wapatali, othandizira malonda akudziwitsidwa kuti anabwera mu zovala zabodza kapena amabweretsa zolembera zabodza. Mwachitsanzo, mu sitolo ya Chanel, anaganiza zopulumutsa mlendoyo komanso kuchotsa thumba ngati chilolezo cha chikondi cha makope otsika mtengo.
Kodi chizindikiro ndi chiyani?
Pambuyo pa kulembedwa kwa bungwe lovomerezeka, nthawi yotsitsimula yogwira ntchito ikubwera. Dzina lovomerezedwa malonda ndiloling'ono: lidzafuna kudziwana ndi katundu wa chiwerengero choposa cha ogula malondawo. Mmodzi wa iwo amagwirizanitsa chiyanjano ndi zojambulajambula, lingaliro ndi kukonzekera kugula ndi ndondomeko ndi kapangidwe kawonedwe. Kujambula kwanu kumapangidwa ndi katswiri wamalonda kuti apange chidziwitso chodziwika ndikupanga mbiri yabwino.
Kodi kubwezeretsa kumatanthauza chiyani?
Zimakhala zovuta kwa oyamba kumene kugwiritsira ntchito ndondomeko yabwino kwambiri yamakonzedwe , dzina ndi ndandanda ya katundu kuyambira nthawi yoyamba. Katswiri wodziwa zambiri akuyenera kuthana ndi mfundo yakuti mpikisano ali ndi zinthu zosangalatsa kwambiri kapena lingaliro la kampani yake silikutha. Kubwezeretsa kumatanthawuza kusinthika kwathunthu kapena kosasintha pa malo opangidwira, kujambula zithunzi (zolemba, kuikapo), chilankhulo, ndi zina. Kubwezera zolinga pazochitika zonsezi ndi zofanana:
- kukonza katundu;
- kusintha momwe chizindikirocho chimaperekedwera;
- Kuyamba kwa zinthu zatsopano kapena mautumiki.
Kodi bukuli ndi lotani?
Mu bizinesi yogwiritsira ntchito, ndizozoloŵera kugwiritsa ntchito mbiri yoti awonetsere atsikana omwe akufuna kutenga mbali muwonetsero zamagetsi. Oimira ojambula angapezepo chithunzi, mndandanda wa mapulogalamu ogwira bwino, mtengo wa misonkhano. Kuti muyankhe funso lomwe liri mu bukhuli, akufunika kuti afotokoze kufanana ndi mbiriyo. Lingaliro limeneli limatanthauza:
- malemba ovomerezeka;
- kuwulula lingaliro la chizindikiro;
- cholinga cha chilengedwe chake;
- mtengo ndi dongosolo la malonda;
- kufotokozera za anthu omwe akutsatira zomwe zilipo.
Ngati muyang'ana pa makampani ang'onoang'ono, si onse omwe ali ndi mbiri yotereyi. Kukhumba kubweza amalonda pa chitukuko chake kumalepheretsa kugulitsa katundu ndi kufunafuna zolinga. Mwachitsanzo, ponena za kukhazikitsa webusaiti ya wolemba mapulogalamu, bwanayo sangathe kufotokoza mokwanira zomwe chizindikirocho chikuyimira komanso tsamba la webusaiti limene likufunikira. Makampani ogulitsa katundu wotere monga malonda, zolemba ndi zolemba zamapepala adzapulumutsa nthawi kuti adziŵe makasitomala ndi mawu ndi mtengo.
Mitundu ya malonda
Mankhwalawa akhoza kusiyanitsidwa ndi katundu wogulitsidwa, gawo la mtengo ndi ndondomeko ya chitukuko ikutsatiridwa. Kugawidwa komweku kunayambitsidwa ndi ogulitsa Amadzulo ndi Amwenye ngakhale zaka 20-30 zapitazo. Malemba a mainawa amasiyanitsa makampani onse omwe alipo kale kuti akhale:
- Banja - kupanga mitundu yowonjezera - mwachitsanzo, zonunkhira ndi zodzoladzola.
- " White" - katundu wotulutsidwa ndi mtunduwu amagulitsidwa kokha m'masitolo amodzi.
- "Kumenyana" - makina a mtundu uwu amakhala ndi ndalama zochepa zogulitsa PR pamsika wogulitsa kwambiri.
- Kuzindikiritsa chizindikiro chamagetsi kukuthandizani kuti mugulitse mankhwala omwewo mwa mayina osiyanasiyana.
- Mgwirizanowu - mgwirizano wa opanga awiri odziwika bwino kupanga chinthu chimodzi.
- Kukulitsa - mu chikalata cha mtundu umenewu ndi chikhumbo chowonjezera kuchuluka kwa nthambi ndi kuchuluka kwa chiwerengero.
Kodi mungapange bwanji chizindikiro chanu?
Kulimbikitsa chizindikiro kuchokera pachiyambi si ntchito yovuta, nthawizina akatswiri odziwa bwino ntchito zawo sangathe kupirira. Boma lirilonse limafuna kuti oyambitsa okha adzipereke kwathunthu: kuti kukhazikitsidwa kwake bwinoko kumachita khama kwambiri kuposa ntchito yamba. Kupititsa patsogolo kwa mtunduwu kumayamba ndi kuphunzira zofunikira zapangidwe, kupanga malonda, bungwe la malamulo ogwira ntchito komanso malamulo. Ndi zopweteka komanso zovuta, koma kukana izo kumatsimikizira kulephera kwa dongosolo.
Kodi mungabweretse bwanji dzina?
Mungathe kupeza ochita mpikisano podziwa momwe angasiyanjane ndi mbiri yawo. Kuchita izi mophweka ndi chithandizo chokopa chidwi mwa kutchula mayina abwino. Kutchula dzina ndi luso lodza ndi dzina lachizindikiro limene limakopa wogulitsa kwambiri komanso wophunzira kwambiri. Zambiri za maphunziro a zaumphawi zatsimikizira kuti munthu wamba akhoza kusunga nthawi yosachepera 15 malonda mu gawo lililonse la katundu. Zimatuluka, kutchula dzina moyenera ndiyo njira yokha yomwe chizindikiro chiyenera kukumbukiridwa ndi wogula.
M'msika wamakono, pali njira zingapo zopangira dzina la bizinesi, lomwe liri ndi ubwino wake ndi ubwino wake. Odziwika kwambiri ndi awa:
- neymgenerator (mapulogalamu apadera ndi malo-analyzers, omwe amafuna kuti wosuta alowetse deta yoyamba: kodi chizindikiro chatsopano chidzagulitsidwa, dzina la omwe anayambitsa ndi mzinda uti udzayambe);
- njira yothandizira (ntchito za akatswiri amsika akukonzekera mwamsanga dzina la chizindikiro, amaperekedwa pa intaneti.) Wochita malonda akhoza kupereka dongosolo ndi kulipira kusankha kwa wolemba wake);
- chithunzichi (kawirikawiri bizinesi yaying'ono imapanga dzina loyambira pamakalata oyambirira a mayina kapena mayina awo a oyambitsa, malo awo okhala kapena kutsogolo kwa chizindikiro).
Kodi mungalembe bwanji chizindikiro?
Malamulo pansi pa chidule ichi amamveka ngati kulembedwa kwa zolemba za chizindikiro (chizindikiro). Kulembetsa kumaphatikizapo umboni wolembedwa wodabwitsa wa dzina la kampani ndi maulendo ake. Kulengedwa kwa chizindikiro kumayambira ndi kukonzekera kwa pempho ku bungwe lovomerezeka la boma, pambuyo pake thupi limapanga ndemanga ndi kufufuza chizindikiro cha mtsogolo. Ngati pali zofanana ndi dzina lofanana kapena lofanana, bwana wamalonda akuperekedwa kuti apange chiyeso pa dzina la chizindikirocho.
Kutsatsa kwa chizindikiro
Kampaniyo italembedwa kale, nthawi yomwe ikukambitsirana ikuyamba kuti ipindule kuchokera ku malonda ndi kukulitsa kwa katundu kapena chiwerengero cha maofesi oimira. Kukonzekera kwazomwekukweza kumaphatikizapo masitepe angapo:
- Kusankha mtundu wa "khadi la bizinesi", kuti mudziwe chizindikiro cha mtunduwo (izi zingakhale zolemba zachilendo, zozizwitsa zomwe zimagula kapena kugula makadi kwa makasitomala okhulupirika).
- Kupanga chizindikiro cha masiku ano (kukhazikitsa malo kapena blog ndi adiresi yofanana ndi dzina la kampani).
- Kupititsa patsogolo kudzera m'masewero othandizira anthu.
Zolemba zamakono
Mfundo yakuti pali zinthu zambiri padziko lapansi, zomwe zakhazikitsidwa kale ndi makasitomale komanso kutchuka, sizidabwitse aliyense. Kwa makina ena, njira yopambana yatha zaka zambiri, pamene ena ali ndi miyezi ingapo kapena masiku ena. Zomwe zimakhudza chaka ndi chaka zokhudzana ndichuma ndi zosangalatsa zimapanga ziwerengero, zomwe zikuphatikizapo katundu wotchuka kwambiri.
Chaka chilichonse pophunzira mndandanda wa atsogoleriwa, mukhoza kupeza chidwi chodziwika bwino. Kwa zaka zingapo zapitazi, malemba omwe amakhala pamzere woyamba, amasintha malo wina ndi mzake, kawirikawiri sagwera pa chiwerengerocho. Mitundu yodziwika kwambiri ya zisanu zapamwamba imakhala m'ndandanda wa katundu ndi misonkhano:
- Apple (imapanga laptops, mapiritsi, oimba nyimbo ndi mafoni a m'manja omwe ali ndi machitidwe ake enieni).
- Google (yofufuza pa intaneti padziko lonse).
- Microsoft (chitukuko cha mtunduwu chinaloledwa kupanga pulogalamu yodabwitsa kwambiri ya mapulogalamu ovomerezeka a Microsoft Office)
- Coca-Cola (zakumwa zofewa za carbonated).
- Facebook (malo oyamba ochezera a pa Intaneti, amene amamanga Mark Zuckerberg ).