Nsapato za "Ekko" ya ku Denmark ndi chitsanzo chabwino kwambiri cha momwe nsalu zapamwamba ziyenera kuyang'ana. Sizingakhale zonyansa kuzindikira kuti kampani ya Scandinavia inakhazikitsidwa mu 1963 ndi Karl Tusby, yemwe, mpaka patsiri la masiku ake, kufikira 2004, adagwira ntchito pazochitika za kampaniyo. Boma la banja linapitilizidwa ndi mbadwa za Charles. Muzogulitsa zawo, amatha kusinthanitsa bwino chilengedwe, chitonthozo, matekinoloje atsopano, kukongola ndi kukhazikika.
Zomwe munganene, koma nsapato za ECCO sizitchuka m'mayiko a CIS okha, koma ku Ulaya ndi ku United States. Chifukwa chiyani? Inde, chifukwa chizindikirocho chimagwirizana ndi zolinga zake zoyambirira, ndipo izi zikusonyeza kuti nsapatozi zimapangidwa ndi Scandinavia kutonthoza, kuphweka ndi kalembedwe.
Kutchuka kwa kampani ya nsapato "Ekko", kapena nsapato za akazi
N'zochititsa chidwi kuti pakati pa mitundu yosiyanasiyana ya nsapato za amayi, kugonana kwabwino kumakonda chitsanzo ichi. Amalongosola izi motsimikiza kuti apangidwa ndi zikopa zofewa, chifukwa omwe okondedwawo sangachite chimodzi, osati nyengo ziwiri kapena zitatu. Chimodzimodzinso ndi nsapato ndipangidwe lapadera la zokha. Mbali yake yaikulu ndikuti imayendetsa katunduyo pamagulu ndi miyendo. Nyumbayi imayamikiridwa makamaka ndi omwe akhala nthawi yayitali kuti ayende kapena kuyenda maulendo ataliatali.
Kulankhula za zatsopano, nsapato zili ndi memphane ya Gore-Tex. Zimapangidwa ndi zinthu zomwe zimachotsa thukuta mosavuta, ndipo chinyezi chochuluka sichimalola kuti mulowe mkati mwa nsapato. Ngakhale m'chilimwe chozizira mu nsapato za chizindikirochi, mapazi amapuma. Komanso, "Ekko" amadziwika ndi dongosolo la zidendene, lopangidwa ndi zovuta zonse za msana.
Nsapato izi zimatchuka kwambiri chifukwa chakuti kupanga kwake kumayang'aniridwa mosamala ndi ntchito yapadera yolengedwa. Ndipo mafakitale a kampaniyo ali ku China, Slovakia, Portugal, Thailand, Indonesia.
Ponena za chiŵerengero cha "mtengo wamtengo wapatali", ndiye "Ekko" opanda nsapato palibe choloweza mmalo. Inde, kuti banja liyenera kupereka ndalama zokwana madola 100, koma kenako kugula ndipo musadandaule kuti mu chaka chidzatha.
Ngati tikulankhula za mtundu wamakono, ndiye kuti sitingapeze zitsulo zamakono tsopano kapena zotsatila pansi pa khungu la python, koma nsapato zachikasu, pinki, buluu kapena zachikasu "Ekko" sichidzapweteka m'milingo ndi thupi lonse. Kodi mungalongosole bwanji mawu amodzi a Scandinavia, choncho ichi ndi minimalism. Chilichonse chimene anthu a ku Denmark amadzilolera okha ndi maluwa aang'ono, amapereka nsapato zochulukirapo ndi kukonzanso.
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