H & M yotchedwa H & M ya ku Sweden yotchuka kwambiri, yomwe imapanga ndi kugulitsa zovala, imadzipezanso pakati pa chinyengo. Vuto liri muzinthu zolemba pa intaneti zolakwika pazinthu za kampani.
Anadzuka m'mawa uno adanjenjemera ndi kuchita manyazi ndi chithunzichi. Ndakhumudwa kwambiri ndipo sindikugwira ntchito ndi @hm panonso ... pic.twitter.com/P3023iYzAb
- Lamlungu (@theweeknd) January 8, 2018
Mfundo yakuti H & M ikuwonetseratu zochitika zosayenera, inagwiritsa ntchito ogwiritsa ntchito malo ochezera a pa Intaneti. Zojambulazo zinawonekera pa Twitter. Ogwiritsa ntchito Intaneti mofulumira anaona chithunzi cha mnyamata wakuda atavala chobiriwira chobiriwira ndi zolembera zofiira kwambiri Monkey mu nkhalango. Likhoza kumasuliridwa kuti "Monkey yozizira kwambiri m'nkhalango".
N'zachidziwikire kuti mtundu uwu wa masewero olimbitsa thupi umawoneka wokhumudwitsa, chifukwa zaka zingapo zapitazo, anthu akuda adatengedwa kuti aziyerekeza ndi anyani.
Kodi izi ndi nthabwala zomwe sizinapambane, kapena kodi amalonda a mtundu wa Swedish adanyalanyaza izo?
Kupepesa ndi zotsatira zoipa pa chizindikiro
Inde, kayendetsedwe ka kampaniyo sikananyalanyaze resonance, yomwe idayambitsidwa ndi chithunzi chosavuta. Chithunzicho pamodzi ndi mnyamatacho chinachotsedwa pa webusaitiyi, koma malondawa ali ndi zotsatira zoopsa kwa kampani!
Mu intaneti panali ndemanga zochokera kwa H & M:
"Tikupepesa kuti chithunzichi chatengedwa, timadandaula kuti tafika ndi kusindikizidwa uku. Tachotsa kale chithunzithunzi kuchokera pazitsulo zonse zoyankhulirana, gawo lotsatira ndi kuchotsa katundu kuntaneti yonse. "
Komabe, mavutowa ayamba kale - wolemba nyuzipepala ya Weekend, mbadwa ya ku Ethiopia, adanena kuti akuswa machitidwe a malonda ndi chizindikiro. Msonkhano wotsiriza wa Weeknd ndi H & M unatulutsidwa miyezi ingapo yapitayo. Zikuwoneka kuti zidzakhaladi zotsiriza. Apa pali zomwe woimbayo analemba zokhudza izi pa Twitter:
"Ndimadzuka m'mawa, ndimapita pa intaneti, ndipo taonani! Ndinakhala ndi maganizo osiyanasiyana, kuphwanyika, kukhumudwa, manyazi. Kugwirizana kwanga ndi H & M kwatha. "
Dziwani kuti mtundu wa H & M ndi wotchuka chifukwa chogwira ntchito limodzi ndi otchuka opanga mafashoni komanso otchuka. Nthaŵi zosiyanasiyana, kampaniyi inapanga zovala mofanana ndi Carl Lagerfeld, Roberto Cavalli, Madonna, Kylie Minogue, Lana Del Rey ndi Katy Perry.
- Bella Hadid ndi The Weeknd adakumananso ku Cannes
- Mlunguwo ankakhala nthawi ndi alendo osadziwika ku hotelo
- Bella Hadid akukumana ndi chibwenzi choyamba Kendall Jenner
Ndikoyenera kuvomereza kuti ojambula nsalu a ku Sweden sawoneka kuti sangathe kuphunzira kuchokera ku zolakwa zawo. Kotero, mu 2015 iwo anali atatsutsidwa kale poyitana azithunzi zoyera - okwera pa chithunzi chabwino cha chizindikiro chawo. Kuwonjezera apo, pali lingaliro pakati pa anthu kuti H & M imagwiritsira ntchito ntchito za ana m'mapangidwe ake omwe ali m'mayiko akumwera chakum'mawa kwa Asia popanda malire.