Calvin Klein wotchuka wotchuka wa America wakhala akudziwika chifukwa cha njira zake zosagwirizana ndi malonda. Posachedwa, samayitanitsa zojambulajambula kuti azijambula, koma umunthu wotchuka wosiyanasiyana: oimba, nyenyezi za Instagram, ndi ochita masewero ambiri. Msonkhanowu wamasewerawo adasankhidwa kuti aperekedwe kwa ochita masewero akuluakulu mu filimu ya "Moonlight", yomwe inagonjetsa "Oscar-2017" popanga "Best Film".
Masculinasi anawonetsedwa mwachindunji
Pamakalata otsatsa malonda omwe anafalitsidwa tsiku lotsatira mwambo wa Oscar, Alex Hibbert, Mahershalu Ali, Trevant Rhodes ndi Ashton Sanders adawonekera. Choncho, Alex wa zaka 12 anangokhala ndi T-shirt yakuda kuchokera kumsonkhanowu, koma anzake a Mahershalu, Trevant ndi Ashton anali ndi zambiri zoti azigwira patsogolo pa kamera. Panali zovala zamkati zosiyana, ndi t-shirt ndi jeans, komanso ngakhale pang'ono.
Wojambula zithunzi wakuda ndi wakuda anapanga ndi Willy Vanderpierre, ndipo adalemba ndi Olivier Rizzo. Pambuyo pa ntchito Olivier adanena za chithunzichi akuwombera mawu ochepa:
"Pogwiritsa ntchito kampeni yokopa malonda tikufuna kusonyeza zomwe zimatanthauza kukhala munthu masiku ano. Kugulitsa kumagwirizanitsa kulimba mtima ndi kusinkhasinkha, kukongola ndi kudziletsa. "
Kuonjezera apo, adalowera kampaniyi, Peter Müller, akufuna kuti awone. Anandiuza za zomwe zinachitika kumapeto:
"Nthawi ino tinkafuna kupereka msonkhanowo kwa ogula, ndikupanga mawu okhudzana ndi chikhalidwe. Ochita masewera omwe adagwiritsa ntchito "Moonlight" anali abwino kwambiri kwa ife. Sindinayambe ndapezapo kuti chikhalidwe chingakhale chovuta komanso chosavuta. "
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Raf Simons ndi wokonda "Moonlight"
Chithunzi cha moyo wa Shiron wa American-American "Moonlight" adawatsutsa kwambiri Kalvin Klein Rafa Simons, yemwe anali katswiri wa zolengedwa. Atayang'ana, adasankha kuitana Ali, Rhodes, Sanders ndi Hibbert kuti apulumule malonda, ngakhale kuti Raf sankadziwa kuti ndi nthawi iti yomwe idatha. Pambuyo podziwika kuti filimuyi idasankhidwa kuti ikhale Oscar, Simons adasankha kuti idzagwiritsidwa ntchito ndi chizindikirocho, ndipo adzapereka opanga mafilimu a "Moonlight" ndi mafilimu ofulumira. Mwa njirayi, anthu onse omwe adalembedwa pa tepi, kuphatikizapo Naomi Harris, anavekedwa mwambo wa Oscar-2017 mu zovala za Calvin Klein.