Mpaka posachedwa, atsikana omwe adafunsa momwe angapangire bizinesi yodalirika, adalangizidwa kuti asiye lingaliro ili ndikupita kukamwa. Masiku ano, mawu oterewa salinso omveka, chifukwa chiwerengero cha amai ogwira ntchito mu bizinesi chikukula mosalekeza. Ndipo zomwe zimakondweretsa kwambiri, izi sizikuchitika kumadzulo, kale kale kuti azichita malonda okhaokha, komanso m'malo ena a Soviet, omwe poyamba sanagwirizane nawo.
Zinsinsi za bizinesi yodalirika
Pa zovuta kuti mutsegule bizinesi yanu, kufunika kosankha malingaliro abwino ndi othandizana nawo, pali kale zambiri zolembedwa, koma nthawi zambiri kusiyana ndi chiwerengero chenicheni chimakhala chochititsa chidwi pachiyambi cha zochita zogwira ntchito. Amayi ambiri ogwira ntchito mu bizinesi adalimbikitsidwa ndi nkhani za amalonda ena odziwika bwino, chitsanzo chawo chinawathandiza kuti akhulupirire mwa iwo eni, ndipo zochitika zina zaumwini zinasintha choonadi kwa mibadwo yambiri ya anthu oyambirira amalonda. Ndipo ndi malamulo ati a bizinesi yowonongeka pofotokoza nkhani za amayi otchuka kwambiri akale ndi amasiku ano, omwe adapititsa njira yopita kudziko lazamalonda ndi ntchito yawo?
- Kusokonezeka ndibwino . Ili linali mfundo yomwe inatsogolera mwiniwake wa dziko lonse lokhala ndi mapulaneti okongola, Helena Rubinstein. Ali ndi lingaliro losiyanitsa mitundu yosiyanasiyana ya khungu ndi kulenga masiteji atatu a chisamaliro chake, chomwe lero chikugwiritsa ntchito pafupifupi mtundu uliwonse wa zokongoletsera. Ngakhale kuti chipangizochi chinapambanadi - ma salons anatsegulidwa ku Australia, kenaka adagonjetsa Europe ndi America, Akazi a Rubinshane sanayese kutaya ndalama, kuyesera kusunga ndalama, ngati kuli kotheka. Mwachitsanzo, malo odyera okwera mtengo sanalemekezedwe ndi iye, mwinamwake chifukwa panalibe kukambirana komwe mzimayiyu ankachita nthawi zonse.
- Musapatutse kwa wogula . Este Lauder adatsatira mfundoyi ndipo adatha kupanga ufumu weniweni wokonzera zokongoletsa. Woyamba kupereka mphatso ndi zitsanzo zaulere zogula zodzoladzola, Este Lauder adamupatsa malo ogulitsa kwambiri kwa makasitomala, omwe anakopeka ndi zosangalatsa zokha, koma ndi mwayi wopeza uphungu kwa mwiniwake wa zodzikongoletsera yemwe sanadzikane yekha chisangalalo chimenechi.
- Ganizirani zazikulu ndipo nthawizonse mupitirire . Heidi Ganal, yemwe amayenera kusamalira amphaka awiri a bwenzi lake, adaganiza kuti ndi malingaliro abwino a bizinesi ndipo adatsegula malo odyetsera nyama. Amakhala okondwa kwambiri ndi eni a ziweto, omwe palibe amene angachoke kwa nthawi yaitali ya bizinesi kapena holide, ndipo nyama ikhoza kuchiritsidwa ku malo a Heidi. Inde, intaneti yotereyi sinalengedwe nthawi yomweyo, yonse inayamba ndi yaing'ono, koma molimba mtima, ngakhale pang'onopang'ono, inatsogolera cholinga chomwe mukufuna.
- Lolani kuti bizinesi ikukondetseni inu . Chinthu chothandizira pantchito chinathandiza Heddy Candel kuti agwire ntchito yake pa intaneti, akupereka mpata woti ayende pang'onopang'ono, wotchuka kwambiri. Heddy akuganiza kuti ngati sakanakhala ndi chikondi ndi ntchito yake, koma akungofuna kuti apeze chuma, palibe chomwe chikanati chichitike.
- Phunzirani moyo wanu wonse . Venus Williams, yemwe adapambana kwambiri pa tenisi, adapeza nthawi yophunzira mapangidwe ndipo mu 2002 anayamba kugwira ntchitoyi. Iye ali ndi chitsanzo cha Village Olympic ku New York, zomwe zimati zimalandira Masewera a 2012. Mu 2007, Venus adalandira diploma ya mlengi, ndipo mu 2011 adapita ku sukulu ya bizinesi, akufuna kupeza MBA. Amakhulupirira kuti chinsinsi cha bizinesi yodalirika pofuna kuphunzira nthawi zonse zinthu zatsopano, kukhala katswiri weniweni mu bizinesi yawo.
- Musamvere anthu otsutsa . Carolyn Chu, mwiniwake wa bizinesi ya zokongoletsera, yemwe masiku ano amawononga mamiliyoni angapo, akumva nthawi zonse kuchokera kwa anzake omwe amamudziwa. Chu kwa zaka 40 adagwira ntchito monga wotsogolera kulenga wa NVIDIA, koma panthawi ina ntchitoyo inasiya kusangalatsa, kotero idasankhidwa kusintha kwambiri kusintha kwa ntchito. Achibale ndi abwenzi, osakayikira, ankanena za zaka za Carolyn ndi kusadziwa kwake konse
zodzikongoletsera, ananena kuti izi sizilola kuti bizinesi imeneyi ikhale yopindulitsa. Koma Chu, akudula makutu ake, adayamba kugwira ntchito-anakhazikitsa maulendo masana, ndipo usiku ankanyamula zokololazo. Ntchito yovuta inabweretsa zotsatira zake, ndipo osakayikira amakumbukira mawu awo ndi manyazi.
Ndipo potsiriza, mzimayi wamalonda wabwino akhoza kukhala mayi wachikondi ndi mkazi wachikondi, kuyamba ntchito yopanga zamalonda safuna konse kusiya mtima waumwini. Amayi ambiri otchuka omwe amanga malonda awo omwe ali okondwa muukwati ndi kulera ana.