Lonsdale ndi chizindikiro cha bungwe lapadziko lonse la IBML, ndipo linakhazikitsidwa zaka zoposa 100 zapitazo ndi Hugh Cecil Lowther. Komabe, mbiri yakale ya British brand sinayambe ndi zovala, koma ndi magalasi awiri. Monga pulezidenti wa National Sports Club ya Britain, Lowther anayamba kuika masewera olimbitsa thupi m'magulu a njovu. Kuchokera nthawi imeneyo, kumasulidwa kwa zipangizo zamaseŵera, kenako zovala zinayamba. Patapita nthawi, zowonjezera zawonjezeka. Pofika zaka makumi asanu ndi awiri mphambu zisanu ndi ziwiri, zovala za Lonsdale sizinali zokondweretsa anthu ochita masewera, komanso alendo, owonetsa nyenyezi zamalonda ndi anthu wamba achi Britain. Masiku ano, zovala ndi nsapato Lonsdale zikhoza kuwonedwa ku Madonna, Mike Tyson, Tony Curtis, Gregory Pecke, Rihanna ndi ena otchuka. Anthu ogwira ntchito zapakhomo ankadziŵa zinthu zopangidwa ndi Lonsdale, pafupifupi zaka khumi ndi zisanu zapitazo, pamene bukhu loyamba linatsegulidwa ku Russia.
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Zinsinsi za kutchuka
Kutchuka kwa zinthu zopangidwa ndi British Brand Lonsdale London, sikufotokozedwa chabe ndi khalidwe lopambana, chifukwa cha zipangizo zamakono ndi matekinoloje atsopano. Okonza za mtunduwo anasuntha kuchoka ku chidziwitso chochepa, kupereka opatsa zovala zambiri m'machitidwe a tsiku ndi tsiku kwa amuna ndi akazi. Ndizoyenera kudziwa kuti m'mapaka a 1990, mathalauza ndi T-shirt Lonsdale adali ndi chilakolako chofuna anthu oimira achinyamata . Izi zinali chifukwa chakuti olemba mapulotechete adakongoletsera zovala ndi NSDA logo, kuchotsa makalata awiri oyambirira komanso omalizira a dzina la kampaniyo, komanso achinyamata omwe ali ndi mpikisano wokondweretsa kwambiri komanso masewera a mpira wa mpira, kutsegula kwa phwando la Hitler-NSDAP kunawonekera pa chisankho choterocho. Koma manyaziwa ankangogwiritsa ntchito chizindikirocho, kuwonjezera chidwi chake. Masiku ano, British brand yakondwera ndi mafilimu ndi zovala, nsapato ndi zipangizo zomwe zimagwirizana bwino ndi kachitidwe ka tsiku ndi tsiku.
Mtundu wa Lonsdale London
Choyamba, kampaniyi ndi yotchuka chifukwa chopanga kunja. Bomba lachiwiri la "mabomba", lomwe linaphedwa ndi lalanje-lakuda, linakhala khadi lochezera la Lonsdale. Mtunduwu umaphatikizapo mitundu yosiyanasiyana ya miphepo, mapepala othandiza, ngalande yamakono. Zomwe zili zotchuka komanso zofunikila ndizovuta, zomwe zakhala mbali ya zovala za achinyamata. Zovala, ma cardigans, malaya ndi nsonga zimapangidwa ndi zipangizo zamtengo wapatali. Mitundu yawo imakhala yochuluka kwambiri, koma opanga malo otchukawa kawirikawiri amakhala ndi zithunzi zojambula ndi zojambula. Mu zovala za owona enieni a mtundu wa Lonsdale pamayenera kukhala T-shirt kapena T-shirt ndi chizindikiro chodziwikiratu. Ngati chovalacho sichikulolani kufotokozera bwino mawonekedwe opandukawo, mukhoza kutenga poloki kapena shati yomwe imayenderana kwambiri ndi masiketi ndi mathalauza mu ofesi ya ofesi. Atsikana ena amatha kupanganso mauta ovuta, pogwiritsa ntchito zifupi za Lonsdale ndi zovala zofiira.
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Nsapato zoperekedwa ndi mtundu wa Lonsdale zimayenera kusamala kwambiri. Zitsanzozi ndizomwe zimakhala zalakoni, zimasiyanitsidwa ndi momwe zimakhazikika komanso zosatha. Sneakers ndi moccasins amatha nthawi yambiri, ngakhale ndi kuvala kwa tsiku ndi tsiku. Makhalidwe abwino akhoza kudzitama ndi zipangizo. Ngati chovala chanu chiri ndi chipewa, baseball kapenanso thumba la Lonsdale, mukumvetsa zomwe zikuchitika. Chithunzi cha London cha Lonsdale ndi chizindikiro cha chizoloŵezi chodziwika bwino chimene munthu aliyense angachipeze!
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