Kukonzekera mwakhama - zofunikira, ntchito ndi ntchito zazikuru

Kuti muyang'anire bwino ma makampani osiyanasiyana, ntchito zokonzekera zamtsogolo ndizofunika kwambiri. Njirayi imathandizira kulingalira kudzera mu zoopsa zomwe zingatheke, kuyendetsa njira zoyendayenda ndi chitukuko kuti zikhale zabwino mu ntchito yosankhidwa.

Kodi ndondomekoyi ndiyotani?

Ntchito yowongolera yomwe ikugwiritsidwa ntchito ku nthawi yayitali ndi zochita zimatchedwa kukonza njira. Chifukwa cha chitukuko choyenera cha njira ndi kukhazikitsidwa kwake, tikhoza kuyembekezera chiyembekezo chabwino. Akatswiri ambiri amanena kuti kuyendetsa bwino malingaliro ndi lingaliro la kupulumuka pakati pa mpikisano. Mothandizidwa ndi kukonzekera ndi kukonza mapulani, mutha kumvetsetsa zomwe bungwe lidzakhalapo mtsogolo: malo ake pamsika, phindu pa makampani ena, mndandanda wa kusintha koyenera, ndi zina zotero.

Kufotokozera za kayendetsedwe kabwino kotani, kambiranani za gawo la chidziwitso chomwe chimakhudza njira zophunzirira, zipangizo, njira zobvomerezedwa ndi njira zothetsera malingaliro. Gwiritsani ntchito mbali zitatu za kayendetsedwe: ntchito, ndondomeko ndi zinthu. Woyamba amaganizira utsogoleri, monga zinthu zina zomwe zimathandiza kupambana . Gawo lachiwiri limafotokoza kuti ndilo njira yothetsera ndi kuthetsa mavuto. Otsatirawa akuimira utsogoleri, monga ntchito pokonzekera mgwirizano wa zigawo zomangamanga.

Kufunika kwa kayendetsedwe ka kayendedwe kake

Ntchito yoyang'anira ikuthandiza kupeza mayankho a mafunso atatu ofunikira:

1. Choyamba: "Ali pati pomwepo, ndiko kuti, kodi niche ikugwira ntchito yanji?" Ndipo imalongosola malo omwe alipo, omwe ndi ofunikira kumvetsa posankha malangizo.
2. Chachiwiri: "Ndi nthawi iti yomwe idzakhalapo muzaka zingapo?" Ndipo zimathandiza kupeza malingaliro amtsogolo.
3. Lachitatu: "Kodi chiyenera kuchitanji kuti mugwiritse ntchito ndondomekoyi?" Ndipo ikugwirizana ndi kukhazikitsidwa koyenera kwa ndondomeko ya malonda. Kukonzekera kwamakono ku utsogoleri kumayang'ana zam'tsogolo ndipo kumathandiza kukhazikitsa maziko kuthetsera mavuto.

Mitundu yayikulu ya njira zogwirira ntchito

Akatswiri amasiyanitsa mitundu inayi ya zochitika: kuchepetsa, kuthamanga, kuphatikiza ndi kukula kwa mitundu. Mtundu woyamba umagwiritsidwa ntchito ngati kampani ikugwira ntchito mofulumira kwa nthawi yaitali ndipo ikufunika kusintha njira zake kuti zitheke bwino. Mitundu ya kuyang'anira bwino, kutanthauza kukula, tidzakambirana mosiyana:

1. Mwachangu . Ndondomeko yotereyi ndi yopindulitsa kwambiri kuposa ena pamene kampaniyo isanayambe ntchito yake yonse. Pali magawo atatu a subspecies: kulowerera kwakukulu ku msika, kukulitsa malire awo ndi kukonzetsa mankhwala.
2. Kugwirizana . Zagwiritsidwa ntchito pamene kampaniyo imakhazikitsidwa mwakhama mu gawo losankhidwa, ndipo ikhoza kuyenda mosiyana.
3. Kusokoneza . Njirayi ndi yoyenera ngati palibe kuthekera kwowonjezera mu gawo lomwe lasankhidwa kapena ngati khomo la malonda ena likuyimira chiyembekezo chachikulu ndi phindu. Pali magawo atatu azinthu: Kuwonjezera kwa katundu wofanana, kuphatikizapo malo atsopano muzinthu zogwirizanitsa ndi ntchito za ntchito zomwe sizikuphatikizidwa mu bizinesi yayikulu.

Kusiyana pakati pa kayendetsedwe ka kayendetsedwe kake ndi kasamalidwe

Kawirikawiri, akatswiri amafanizira ntchito ndi kayendedwe ka ntchito. Amasiyana ndi ntchito yaikulu, choncho njira yoyamba ikugwira ntchito kuti pakhale maudindo, ndipo yachiwiri - ikukonzekera kupulumuka malonda m'tsogolomu. Pogwiritsira ntchito kayendetsedwe ka zachuma, menejalayo akukhazikitsidwa ndi mavuto a malo akunja, ndipo ntchitoyi ikuyang'ana zoperewera m'bungwe.

Kodi cholinga cha kayendetsedwe ka kayendedwe kake ndi chiyani?

Malinga ndi kafukufuku wopititsa patsogolo, zinkatheka kukhazikitsa kuti makampani omwe amagwiritsa ntchito kukonzekera ntchito zawo ndi opindulitsa komanso opindulitsa. Simungapeze bizinesi yomwe ingapulumuke pankhondo yapikisano, popanda kukhala ndi zolinga zinazake muntchito. Pali ntchito zazikuluzikulu zoyendetsera ntchito, zomwe ziyenera kuganiziridwa kuti zikhale bwino:

1. Kusankha ntchito ndi kupanga mapangidwe a chitukuko cha bizinesi.
2. Kugwiritsira ntchito malingaliro odziwika m'madera ena;
3. Kuwonetseratu kolondola kwa dongosolo lopeza zotsatira zabwino.
4. Kugwiritsa ntchito bwino njira yosankhidwa.
5. Kuwunika zotsatira, kusanthula momwe zinthu zimakhalira msika komanso kusintha kosatheka.

Ntchito za kayendedwe kabwino

Ntchito zambiri zogwirizana zimagwiritsidwa ntchito ndipo kukonzekera ndizokulu. Ndondomeko ya kayendedwe kabwino, kudzera mukutanthauzira zolinga, imakhazikitsa njira imodzi yopititsira patsogolo. Ntchito ina yofunikira ndi bungwe, lomwe limatanthawuza kulenga kapangidwe kogwiritsa ntchito malingaliro. Lingaliro la kukonza njira zowonjezera limaphatikizapo zolimbikitsa, zomwe zikutanthawuza kulimbitsa munthu aliyense payekha, kotero kuti akwaniritse ntchito zake. Kuti tipeze kupambana, chofunika kwambiri ndicho kuyang'anira kukwaniritsa zolinga zolinga.

Utsogoleri mu kukonza njira

Kuti mupambane ndikupanga bizinesi yopindulitsa, muyenera kuphatikiza malo awiri ofunikira: ntchito yoyang'anira ndi utsogoleri. Iwo amachita zofunikira, koma ntchito zosiyana. Choyamba ndi chofunikira kuti apange kukhazikika, koma chachiwiri chochita kusintha. Kuchita bwino kwa kayendetsedwe ka kayendetsedwe kake kumaphatikizapo kukhazikitsa bwino malingaliro kuti akwaniritse zolinga ndi kupambana pantchito. Utsogoleri umakhudza ntchito za ogwira ntchito, zomwe zimakhudza mwachindunji zizindikiro za ntchito, ndipo zimathandiza kupeza antchito atsopano.

Gawo lalikulu la kayendetsedwe kabwino

Kuti mupange ndondomeko ya tsogolo, muyenera kudutsa muzigawo zingapo. Choyamba, chilengedwe chikuyesedwa kuti apange nsanja yosankha njira ya kuyenda. Makhalidwe oyendetsa bwino akuphatikizapo kusanthula zochitika mkati ndi kunja. Pambuyo pake, cholinga cha ntchitoyo ndichongolengedwa ndipo ndondomeko yowonongeka imapangidwira. Kenaka akubwera sitepe yofunikira - kukhazikitsidwa kwa ndondomekoyi, koma chifukwa cha mapulogalamu apadera, bajeti ndi njira. Pamapeto pake, zotsatira zimayesedwa, pomwe magawo oyambirira nthawi zambiri amasinthidwa.

Zida zamakono otsogolera

Kugwiritsa ntchito ndondomeko zowonongeka, zipangizo zamakono ndizofunikira, zomwe ndi njira yokonzekera ndi kupanga zisankho, njira zosiyanasiyana zofotokozera ndi kusanthula, ndi matrices ambiri. Ndipotu, kasamalidwe ka kayendedwe kameneka amalola kugwiritsa ntchito zida zambiri, koma izi ndizo zotsatirazi:

1. Chiwerengero cha zofunikira pa njirayi . Amagwiritsa ntchito kuyesa ndi kukonza zolephereka kuti athe kugwirizana pakati pa mavuto ndi njira zothetsera vutoli.
2. Matrix of balance . Pothandizidwa ndi chida ichi, mukhoza kuzindikira zolephera, ubwino ndi zida za kayendetsedwe kazinthu. Kuphatikiza apo, amafanizidwa ndi zovuta za msika.
3. Kusankhidwa kwa madera azachuma . Chida ichi chikugwiritsidwa ntchito pokhudzana ndi mitundu yosiyanasiyana ya zopangidwe, zomwe zinakhumudwitsidwa ndi mpikisano ndi kuwonjezeka kusakhazikika.

Maganizo otsogolera mu kasamalidwe

Kuti malonda apambane, chitsogozo chotsogolera chiyenera kukhala ndi luso loganiza lomwe limathandiza kumasulira malingaliro, kuthetsa mavuto, kugwira ntchito mu timu ndi zina zotero. Zimakhala zovuta kulingalira bungwe lomwe likanamangidwa ndikugwiritsidwa ntchito popanda kugwiritsa ntchito ntchito za kasamalidwe ndi kukonza. Chidziwitso chothandizira kukonza njirayi chikuphatikizapo magawo asanu:

1. Bungwe la malonda, lomwe limatanthawuza antchito onse, mapangidwe ndi zinthu.
2. Kuwonetsetsa kuti mumvetse zolinga za khalidwe la anthu, kuthetsa zophophonya ndi kupeza zabwino pakati pa njira zina.
3. Kufufuza kwa malingaliro ambiri: chilengedwe, msika, polojekiti ndi kufunikira kwa mphindi.
4. Dziwani mphamvu, zomwe ndizo zomwe antchito ayenera kupereka nthawi yochuluka.
5. Kupanga malo ake abwino, omwe akuphatikizapo zinthu zogwirira ntchito ndi zovuta za msika.

Mavuto a kayendedwe kabwino

Gulu lirilonse limalingalira mwa njira, ndipo sizidalira ngati ilo linapangidwa kale kapena linayambira pa ntchito. Vuto lalikulu la kayendetsedwe ka kayendetsedwe kabwino kamene likugwirizana ndi kuti ambiri sakudziwa momwe angagwiritsire ntchito mfundo zake ndipo zambiri zomwe sadziwa ndizosamvetsetseka. Izi zikugwiritsidwa ntchito makamaka ku mabungwe am'deralo. Nthawi zambiri vutoli limathetsedwa paokha chifukwa cha kupita patsogolo.

Makampani omwe amagwiritsa ntchito kayendedwe kabwino amayang'anizana ndi vuto la kusowa kwa teknoloji kuti akwaniritse zolinga zamakono. Njira yothetsera vutoli ndi chifukwa chakuti mukufunikira kupanga njira yeniyeni, ndikuyang'ana momwe mukuyendera. Cholakwika china ndicho kusowa kwa kukhazikitsidwa, ndikofunikira, osati kokha kukhazikitsa ndondomeko ya chitukuko, komanso kukhazikitsa bwino.

Makhalidwe abwino - mabuku

Mavuto omwe amatchulidwa kuti anthu ambiri sadziwa momwe angagwiritsire ntchito ndondomeko ya nthawi yayitali, choncho mabuku omwe amapereka mfundo zofunika ndizofunikira. Mafunso a chiphunzitso ndi machitidwe angakhoze kuwerengedwa mu ntchito:

1. A.T. Zub - "Strategic Management. Njira yothetsera » .
2. Arthur A. Thompson-Jr., AD Strickland III - "Strategic Management. Malingaliro ndi zochitika zofufuza . "
3. Ryan B. - "Makhalidwe abwino kwa bwana . "