Uthabwala wotsika kwambiri ukufunabe pakati pa ogulitsa ndi opanga masewera a masewera m'makompyuta. Sizinali zosiyana ndi malo ochezera a pa Intaneti omwe Snapchat, omwe anaganiza kuti zinali zosangalatsa "kugunda" nyenyezi. Mu masewerawo, aliyense akuitanidwa kusankha pakati pa zochitika ziwiri: "hit" Chris Brown kapena "kupha" Rihanna. Rike silinayamikike ndi Rihanna ndipo adanyoza mwatsatanetsatane makinawo. Brown yekha sananenepo kale kuti dzina lake limagwiritsidwa ntchito pa masewera oterewa.
Rihanna adafalitsa mu Instagram mawu awa:
"Snapchat, ndikutsimikiza kuti mukudziwa kuti zolemba zanu sizinalembedwe mndandanda wa zokondedwa zanga. Ndikuyesera kumvetsetsa kuti ndi chiani chomwe chimawonongeka posachedwapa. Ndikufuna kuganiza kuti ichi ndi kusadziwa ndi kupusa pa mbali yanu, koma mochuluka? Mwagulitsa ndalama zambiri mu ntchito yovuta yomwe imafuna "kugunda"! Njoka iyi imapangitsa anthu omwe amachitira nkhanza zapakhomo kudzichitira okha manyazi ndipo sizili mu mbiri yanga, zakuya. Chowonadi ndi chakuti akazi, abambo ndi ana omwe adakumana ndi chiwawa kwa kamodzi pa moyo wawo ndipo omwe ali m'mavuto akhala okhulupirika. Nthawi yomweyo ponyani pulojekitiyi, mumadzichititsa manyazi! "
Zimene anachita kuchokera kwa kampaniyo sizinatenga nthawi yaitali. Zimadziwika kuti nthumwi za Snapchat kudzera mwa BBC zinapempha kuti apepese ndikuvomereza kuti:
"Tikudandaula kuti ntchitoyi inakhumudwitsa maganizo ndi zochitika za olembetsa athu. Kutsatsa kunavomerezedwa ndi kulakwitsa ndikuyang'ana kuphwanya malamulo a mkati mwa malo ochezera a pa Intaneti. Takhala tikuwonetsa kale masewerawa. "
Monga momwe mungayembekezere, yankho la banal silinathandize kampaniyi, magawo a Snapchat adagwa kale ndi 5%.
Kumbukirani kuti nkhani yomveka ya kugunda kwa woimbayo ndi Chris Brown wokondedwa wake - aliyense amadziwa. Mu 2009, wolemba milanduyo adapezedwa ndi mlandu ndipo adayesa zaka zisanu ndikuyesa, komanso kuletsa, kukana kuyandikira wachikondi wapamtima kuposa mamita 50. Choncho sizosadabwitsa kuti masewerawa adayambitsa resonance.
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Onani kuti mafaniwo adathandiza wonyimba. Pa malo ochezera a pa Intaneti, madandaulo zikwizikwi ndi zofuna kuthetsa ndondomeko yolenga zochitika za mkati ndi chikhalidwe chawo chinagwera pansi.