Vera Pelle, yomwe imawonekera pa matumba ambiri achi Italiya, sikuti imangonena za kampani yomwe imagwirizanitsa anthu opanga zikopa zambiri, komanso kuti izi zimapangidwa ndi zipangizo zachilengedwe.
Zida za zikopa zazimayi Vera Pelle
Mu 1997, zipangizozo zinayamba kupangidwa, zodziwika ndi ndondomeko yamtengo wapatali, zikopa zazikulu ndi zofewa ndi chizindikiro chotchedwa Vera Pelle, chomwe kwenikweni chimatanthauza "chikopa chenicheni".
Choyamba, tiyenera kudziwa kuti katunduyo ali ndi chidziwitso kwa msungwana aliyense. Ndipotu, kupindula kwakukulu kwa zikwama zina za chikopa ndi mtengo wa demokarasi (mpaka $ 200). Ngakhale izi, mankhwalawa amatha chaka chimodzi. Kuwonjezera pamenepo, khalidwe la Chalk silipansi kwa katundu wa mafashoni otchuka. Kusiyana kokha ndi mtengo.
Tiyenera kuzindikira kuti ngati Vera Pelle, kampani, kapena kuti chizindikiro, palibe. Mitengo ya fakitale yosonkhanitsa, yomwe imagwirizanitsa logo imodzi, tiyeni tinene, zolembera zolemba.
Pogwiritsa ntchito njirayi, Vera Pelle amagwiritsa ntchito masewera 26 a zikopa zamakono ndipo lero ndi wodziwika padziko lonse wa zikwama zamatumba, malamba, ngongole ndi zinthu zina. Kuwonjezera pamenepo, tiyenera kutchula kuti panthawi yopanga zikwama za akazi za ku Italy zimagwiritsidwa ntchito, zomwe zimayambitsidwa ndi maonekedwe achilengedwe omwe amachokera ku chilengedwe.
Kusamalira katundu wa zikopa
Kwa matumba a Vera Pelle, opangidwa ku Italy, komanso zipangizo zosiyana siyana zopangidwa ndi zikopa, mumafunikira chisamaliro chapadera. Choyamba, simungagwiritse ntchito njira zothetsera mavuto. Kuwonjezera apo, matumba ayenera kusungidwa mu makatoni makasitomala. Zogulitsa zoterezi zimawopa chinyezi, choncho ayenera kuchiritsidwa ndi antchito apadera omwe amataya madzi.
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