Lamulo loyamba la chitukuko chabwino cha bizinesi iliyonse likugwirizana ndi kupita patsogolo. Kutsatsa - ichi ndi maziko owonjezera kufunika kwa ntchito ndi katundu. Malonda othandizira komanso malonda amalonda adzafalitsa uthenga kwa makasitomala. Mukhoza kuyesa zambiri, koma zidzakhala zopindulitsa kwambiri kugwiritsa ntchito malonda a partisan.
Kodi malonda achigawenga ndi chiyani?
Ngati mukulongosola njira iyi yolimbikitsira pogwiritsira ntchito mawu otchuka, ndiye kuti malonda akugulitsira ndi othandiza komanso osakondera malonda. Kwa mtundu wotsika mtengo wogulitsa malo, osati kokha ngati kampaniyo singakwanitse kupereka ndalama zogulitsa. Malonda otsatsa malonda angathe kuyenda pamodzi ndi njira zamalonda zamalonda ndikuwonjezera mphamvu zake.
Mitundu yogulitsa malonda
Njira yamakono yogulitsira malonda ikuphatikizapo njira zosiyanasiyana zolimbikitsira:
- makhadi a bizinesi;
- Mitundu yamitundu kapena yakuda ndi yoyera;
- zizindikiro mu malo odzaza;
- "Kuyenda" masangweji;
- Makhadi olankhulira ndi logo ya kampani;
- kusamba;
- spam, ndi zina zotero.
Zonsezi, njira zowonetsera zamagetsi zimakhala zogwira mtima kuposa njira zamtengo wapatali zothandizira. Nkhanza komanso kugulitsa tizilombo ndizofanana. Monga momwe chiwonetsero chikuwonetsera, pa intaneti, njira zotsatsa malonda zimapindula kwambiri. Kotero mu kanthawi kochepa mungathe kukonza makasitomala ambiri omwe angakhale makasitomala.
Kugulitsa zigawenga - zopindulitsa ndi zonyansa
Ngati makampani akuluakulu angathe kugwiritsira ntchito njira zamakono zotsatsa malonda panthawi imodzi, ndiye kuti ndalama zochepa zimakhala zokhazokha zokhazokha zokhazokha. Makhalidwe apamwamba a malonda achigawenga akunyalanyaza kwathunthu njira zamalonda zamalonda (makasitomala, timabuku tathunthu, makalata ofunikira kwambiri). Ndi ndondomeko yokonzedweratu yokonzedweratu, malonda a mpikisano alibe malingaliro, chifukwa amachokera ku ntchito yofikira omvera aakulu omwe angathe.
Njira zamalonda zamalonda
Njira zamakono zamalonda zamakono zingaphatikizepo njira yogulitsira malonda , ndi njira yowonjezera. Pa intaneti, mauthenga ali ndi mwayi wothandizana ndi anthu ambiri omwe amalimbikitsa malonda, pang'onopang'ono kutenga chidwi cha onse atsopano ndi atsopano omwe angakhale makasitomala.
Kulengeza kwachinyengo ndi zitsanzo zabwino kwambiri
Makamaka opanga malonda akugwiritsidwa ntchito akutsatiridwa ndikukula kwa makampani opanga zodzikongoletsera: Oriflame, Avon, Mary Kay. Panthawi ina makampaniwa anali atsopano ndipo sadali nawo mwayi wogulitsa malonda pa TV kapena kugwiritsa ntchito njira zamakono zotsatsa malonda ndipo otsatsa malonda omwe adalowa m'misewu ndi makina olemba mabuku adalowa ntchito.
Iwo sanangopereka katundu wawo, iwo ankapanga malonda ochuluka mu malo odzaza, iwo anasankha njira yokhala ndi munthu. Atsikana ndi anyamata amapita ku nyumba iliyonse, bungwe lirilonse ndipo amapereka katundu wawo kwa ogula onse ogula. Mwa njira iyi yofalitsira malonda, njira zonse zowonjezera mavaira ndi kufalitsa mabuku, timapepala, timabuku, etc.
Ngati mutchula zida zoyambirira za malonda a pulezidenti monga chitsanzo, muyenera kukumbukira zofalitsa za "Sopranos". Pa kukweza mndandanda wa mndandanda m'misewu ya mumsewu magalimoto odulidwa, kuchokera pamtolo umene unatulutsa dzanja laumunthu. Chipangizo cha njira iyi chinali chakuti kutsanzira kwachangu kwa manja kunkavala mkanjo, malaya a munthu ndi makapu ndi chidindo chachikulu chala chake. Zomwe zidapangidwazo zinaphatikizidwa ndi chidindo ndi dzina la mndandanda. Tiyenera kuvomereza kusunthirako kunapambana ndikubweretsa pulogalamuyi kutchuka kwambiri ndi owona.
Kugulitsa malonda m'mabwenzi a anthu
Mu njira zochepetsera zochepetsera bajeti, njira zopindulitsa kwambiri komanso zochepetsetsa za kufalitsa mofulumira kwa chidziwitso nthawi zonse zimagwiritsidwa ntchito. Ndipo ngati malonda pa zamalonda amafuna ndalama zambiri, malonda akugulitsa pa intaneti angakhalepo pokhapokha pamaziko a malo ochezera a pa Intaneti. Malo ochezera oterewa ndi maulendo ambiri, monga VKontakte, Odnoklassniki, Mail, Ru, Instagram, Facebook ndi ena, niche yopindulitsa kwambiri kwa malonda ambiri. Pano zida za malonda achigawenga ndizogawanika ndi kupatsa mwaufulu malonda.
Kuphatikizidwa mogwiritsira ntchito zida zogulitsira zigawenga zimatha kupereka zotsatira zodabwitsa pa zotsatira, kuonjezera phindu ndikuonetsetsa kuti ndalama zowonjezereka zimakhala ndi ndalama zochepa. Kotero, kuyambira ndi kulengedwa mu malonda, zimakopa kwambiri kuposa njira zowonongeka zoika ziwonetsero pazinthu zofalitsa kapena zojambula mumsewu.
Kugulitsa malonda mu zokopa alendo
Kugwiritsira ntchito mofulumira kwa malonda a pulezidenti muzochita kumawonetsedwa mu bukhu la bizinesi "Guerrilla marketing mu zokopa alendo." Wolemba Alexander Schneiderman anafotokoza mwatsatanetsatane njira zonse zogwiritsira ntchito njira zamakono zopititsa patsogolo ndalama, komanso njira zamakono zogawira zoperekazo pa malo ochezera a pa Intaneti komanso pa Intaneti.
Maganizo a malonda ogulitsa
Kulengeza kwachinyengo kwa kukweza katundu kapena ntchito kumakhala pazitsulo zake zitatu:
- ndalama zochepa;
- omvera omvera (omwe angakwanitse kuwongolera);
- njira yolenga ndi kuyambira.
Kulamulira kwa ndalama zochepa kumakhala kovuta kukhazikitsa, koma kwenikweni. Ndiyenera kumvetsera omvera apadera. Choncho achinyamata omwe amagawira timabuku ndi timapepala pakhomo la metro amatha kukwaniritsa mlingo wofalitsa malonda kwa ndalama zochepa zolipirira ndalama zochepa. Malipiro a mautumikiwa adzawononga ndalama zambiri mobwerezabwereza kuposa kuika munthu wapadera ntchito ya tsiku ndi tsiku. Mapepala oterewa amasangalala kwambiri ndi makasitomala amitundu yonse.
Chimodzi mwa malingaliro opititsa patsogolo chinali kulengeza pa malipiro a mautumiki apanyumba, kotero bili ya lendi, magetsi, gasi ndi madzi anakongoletsa chizindikiro cha kampani yoyendayenda ndi chisonyezo cha mautumiki ndi opezeka onse omwe alipo. Chiwombankhanga chakumvetsera kwa anthu omwe angakwanitse kupeza chithandizochi chikukwaniritsidwa chifukwa cha kufalikira komweko kwa malonda pakati pa magulu onse a anthu. Ndipo kulenga kumapereka njira zosayenera.