Si chinsinsi kuti lero amalonda onse akuluakulu ndi aang'ono akuyesera kugulitsa osati pa moyo weniweni, komanso pa intaneti. Mawebusayiti enieni ndi chida champhamvu chomwe chimakupatsani kugulitsa katundu wanu ndi mautumiki. Kubwera - chomwe chiri ndi momwe zimathandizira pankhaniyi - tidzakambirana m'nkhaniyi.
Kubwera - ndi chiyani?
Potembenuza kuchokera ku Chingerezi "tsamba lolowera" - ili ndilo cholinga kapena tsamba lofika. Kubwera ndi tsamba la webusaiti yomwe cholinga chake chachikulu ndichokulitsa mphamvu za malonda ndi kukulitsa omvera. Pa izo, webmaster akufotokoza zambiri za mankhwala ndi ntchito ndipo akufuna kukopa wogula kuchita. Mbiri ya kukwera imayamba ku USA. Pa kupititsa mpikisano pakati pa masitolo a pa intaneti, panalifunika kuyika chida chomwe chingathandize ogwiritsa ntchito kuzindikira momwe kampani imodzi imasiyanirana ndi wina. Mu gawo la Russia, tsamba lokhazikika limangotchuka.
Nchifukwa chiyani tikusowa ZONSE?
Malinga ndi mtundu wa masamba otsetsereka, izi kapena zotsatirazi zimafikira, koma mwachidule amatsatira zolinga izi:
- Lengezani chinthu china.
- Limbikitsani kuchita - kugula mankhwala kapena kugwiritsa ntchito ntchito ya kampaniyo.
- Tsamba lofika pamalopo limathandiza ogulitsa kuti adziwe bwino malonda. Palinso chida chofanana ndi A / B - kuyesedwa, komwe kumathandiza kuonjezera mphamvu ya tsamba. Pachifukwa ichi, chiwerengero cha kutembenuka chikuwerengedwa, ndiko kuti, chiŵerengero cha chiwerengero cha ogwiritsa ntchito omwe achita zofunikira ku chiwerengero cha iwo omwe amangoyang'ana zowonjezera pa tsamba.
- Sonkhanitsani zokhudzana ndi cholinga cha omvera ndikuthandizira kuchepetsa malonda.
- Kudzera mwa zosangalatsa zomwe zili patsambali zimathandiza ogwiritsa ntchito kufika ku brand trust.
Ubwino Wobwera Tsamba
Polimbana ndi mpikisano wokhala ndi mpikisano wokondweretsa, amalonda amagwiritsa ntchito zipangizo zamakono zochitira malonda. Kulipira ngongole ndi njira yeniyeni, yabwino komanso yowonjezera yowonjezera bizinesi yanu mu intaneti ndi kufika pa msinkhu watsopano wa chitukuko. Zina mwa ubwino wake ndi izi:
- Kutembenuka kochuluka kuposa malo ochezera.
- Fomu yophweka, chifukwa choti ingalengedwe ndikuyamba kugwira ntchito mu maola angapo, ndipo kusintha kwa chidziwitso kumatenga mphindi zingapo.
- Ideal Landing ndi chida chothandiza komanso chogwira ntchito, ngakhale kuti sichikuthandiza wogwiritsa ntchito kulamula chirichonse, koma asiye mauthenga awo. Zotsatira zake ndizo, makasitomala angapangidwe, omwe m'tsogolomu angapereke mautumiki awo kapena katundu pa makalata oposa.
- Kuthamanga masamba pamtunda ngakhale pa intaneti yofooka.
- Zonjezerani zotsatira kuchokera ku malonda adziko.
- Kufufuza ndi kusanthula malonda ndi zoyenera pa malonda pa intaneti.
- Zowonjezera malonda ngakhale ndi tsamba lopanda pake loponyedwa.
- Ndondomeko yochepa yopangira bajeti
Kodi mungapeze ndalama zingati pofika?
Kusandulika kumawunikira masamba ambiri, chifukwa ndi ngongole - ndi wogulitsa, ndipo imamveka dzina lake. Mapepala osungirako osachepera ndi 5%, ndipo pafupipafupi - 30-40%, pomwe pazinthu zosavuta izi chiwerengero chafika pa 1-2%. Pepala lokongoletsera malonda lingakhale malonda, malingaliro, kapena mavairasi. Pachiyambi choyamba, mlendoyo amangotsala pang'ono kugwidwa ndi chidziwitso champhamvu komanso amamuuza katunduyo mosavuta, akudandaula ndi khama lawo ndi nthawi yake.
Pachifukwa chachiŵiri, iye akulimbikitsidwa ndi zikhalidwe zabwino kapena mphatso yolonjezedwa kuchokera kwa kampaniyo, ndipo chachitatu pamene akuchita zosangalatsa, amangoyang'ana pa malonda, akuzoloŵera ndi kuyamba kukhulupilira. Phindu la kubwereketsa lidzadalira ndalama zomwe wolembayo akufuna kupanga mu traffic, chifukwa ayenera kugula, chifukwa malo amtundu uwu sakhala ovomerezeka ku SEO kukhathamiritsa. Ndi dongosolo lirilonse, wogulitsa akhoza kupeza $ 100 kapena kuposa, izo zimadalira mtundu wa mankhwala, mtundu wa kutsika, injini yogwiritsidwa ntchito, kapangidwe, ndi zina zotero.
Kodi mungagulitse bwanji ngongole?
Kupanga buku limodzi la masamba ndi losavuta komanso lovuta. Apa muyenera kutsatira malamulo ena. Pogulitsa malo ayenera kukhala:
- Mutu
- utumiki kapena mankhwala, ndiko, kufotokoza kwake mwatsatanetsatane;
- zithunzi ndi mavidiyo. Chilengedwe chokhazikika sizingaperekedwe popanda zinthu zokhudzana ndi zomwe wapatsidwa kapena ntchito;
- zopindula kuchokera ku kupeza;
- zolemba makasitomala;
- malemba a malonda;
- zosokoneza;
- amafuna kuti achite.
Zitsanzo za makadi ogwira ntchito limodzi:
Kupanga malo
Ichi ndi chimodzi mwa zinthu zofunika kwambiri. Kugulitsa ngongole kumakhala ndi zomveka bwino. Zonse zomwe zili mkati mwa tsambayi zimakonzedweratu motsatira ndondomeko, zomwe zimapangitsa kuyanjana kwa chidziwitso ndi wogwiritsa ntchito ndikumukakamiza kuchitapo kanthu. Zithunzi zowala ndi zomveka zikuyandikana ndi mivi yomwe imasonyeza njira. Wogwiritsa ntchito yemwe amapezeka pa tsamba sadzatayika konse pa iye, chifukwa sakhutidwa ndi malemba ochuluka, malongosoledwe aatali, mapulani a maluwa, zopindulitsa za mankhwala ndi zina zotero. Chilichonse chikhale laconic, chophweka ndi chophweka, kuti munthu:
- Ndinawona mutu waukulu.
- Ndinadutsa kupyola chithunzi ndikulemba.
- Anadzazidwa ndi mawonekedwe apadera.
- Ndapanga dongosolo.
Kupititsa patsogolo Kufika
Ngati tsamba lokhazikitsa lidakhazikitsidwa pa maziko a malo enieni, kuwonetseratu kwa SEO kukakwera sikungayanjane ndi mavuto ena. Chinthu china, ngati icho chidzakhala ndi masamba okwanira okha. Mukhoza kuwonjezera malonda mwa kugula malonda olipira-otsimikizika, omveka komanso okhudzidwa. Kukonzekera zamakono kumaphatikizapo kugwiritsa ntchito meta, zofotokozera, mutu, zithunzi, zolembapo, kugulitsa mawu. M'kupita kwa nthawi, mukhoza kuwonjezera zizindikiro zingapo za anakha ndi chizindikiro cha hashi. Ndikofunika kuti zomwe zilipo zotsatila injini.
Kodi mungagwiritse ntchito bwanji ngongole?
Mlingo uyenera kupangidwa kuti utembenuke ndi njira zomwe zingagwiritsidwe ntchito kuti uwonjezere. Ndipo ngakhale kuti tsamba limodzi limalengedwa kwa Direct and Teasers, Yandex ndi Google malonda malonda dongosolo ayenera kugwiritsidwa ntchito kuposa. Musanyalanyaze chitukuko cha ma akaunti mu malo ochezera a pa Intaneti . Gawo lamakono liyenera kukhala loyenera, ndipo semantics ya mafunso apamwamba ayenera kukhala opambana. Malo okwera kwambiri ndi omwe amayankha mokwanira zopempha za wogwiritsa ntchito, akukwaniritsa mwaluso ndi kukwaniritsa zofunikira zamakono.