Chidziwitso cha bungwe - chifukwa chiyani chikufunika ndi momwe angachikonzere?

Makampani amakono akukakamizika kugwira ntchito mu mikangano yoopsa, lingaliro lapadera la chizindikiro ndi kukhazikitsidwa kwa ndondomeko yake kumathandiza kupulumuka. Chidziwitso cha bungwe ndi chimodzi mwa mfundo zomwe zimagwira ntchito popanga chithunzi chabwino ndi kuwonjezera ndalama.

Kodi chidziwitso cha mgwirizano ndi chiyani?

Pakati pa malonda, pali malingaliro onena kuti nkhaniyi isakhale ndi akatswiri a PR okha, koma antchito ena onse a kampaniyo. Ndalama zonse za munthu wamalonda zimadalira pa iwo, zirizonse zomwe amapeza. Chidziwitso cha bungwe ndilo maziko a malankhulidwe a kampani. Ndi imodzi mwa njira zazikulu zopezera chidwi cha wogula, choncho tanthauzo lake limaphatikizapo mbali zingapo:

1. Chigawo chofunika kwambiri cha kuyika chizindikiro, kuganiza njira yogwirizana ya mapangidwe a mapepala amalonda, malonda ndi zolemba zamakono.
2. Mndandanda wa zojambulazo monga machitidwe apakompyuta omwe amagwirizanitsa zonse zomwe zimachokera ku khama kupita ku malo amodzi okhaokha.
3. Kupanga chizindikiro cha chizindikiro cha zifukwa zomwe mungagule kuchokera kwa omvera.

Kodi chikuphatikizidwa ndi chidziwitso cha kampani?

Mawu a pamwambawa amasonyeza bwino kuti mndandanda wa zinthu zake zidzakhala zowonjezereka. Ntchitoyi, monga kugwirizana kwa mapangidwe, ikuphatikizapo kupeza zinthu zomwe zimapanga gulu la kampani. Malinga ndi buku lililonse lolemba chizindikiro , limaphatikizapo izi:

• mtundu uliwonse wa bungwe;
• makhadi a bizinesi;
• mitundu yofunikira ndi yowonjezera ya chizindikiro;
• mafayilo a mtundu ndi zolemba;
• chizindikiro;
• logo.

Nchifukwa chiyani tifunikira kukhala ndi chiyanjano?

Zolinga zomwe zilipo njira imodzi kapena njira yogulitsa, yotchedwa ntchito zake. Zimatanthauzira tanthawuzo ndi malangizo a ntchito, komanso mgwirizano pakati pa zinthu zomwe zimakhazikika. Zinthu zosiyana za kampaniyi ndizo ntchito zotsatirazi:

1. Kusiyanitsa ntchito . Kugawidwa kwa katundu ndi mautumiki kuchokera kumtundu wofanana ndi kuwathandiza pazochitika pakati pawo.
2. Chithunzi chogwira ntchito . Mapangidwe ndi kukwezedwa kwa chithunzi chodziwika bwino komanso chodziwika cha chizindikirocho, kugwira ntchito kuti chiwonjezere kutchuka ndi mbiri yake.
3. Ntchito yogwirizana . Kusokoneza maganizo kwa wogula malinga ndi cholinga chopanga chithunzi chabwino cha kupanga.
4. Chigamulo ntchito . Wopanga, wochita malonda, amakwaniritsa malonjezano omwe ogula amafunikira kuti akwaniritse zosowa zake.

Mitundu yodziwika ndi ogwirizana

Kuyika kwa mitundu yosiyanasiyana ya chizindikiro kumapangidwa malinga ndi mtundu wa omunyamulirawo. Zimaphatikizapo njira zonse zoyankhulira malonda ndi ogula. Zochitika zamakono zokhudzana ndi chiyanjano zimatilola ife kusiyanitsa mtundu wotere monga:

• malingaliro apagulu a mkati ndi zokongoletsera za kampani;
• maunifolomu apangidwe a ogwira ntchito;
• zojambula zolemba zinthu;
• otsogolera magetsi a kalembedwe;
• kusindikiza malonda ndi zinthu zosindikizira zithunzi.

Kodi mungapange bwanji chiyanjano?

Popeza kukula kwa chiwonetsero cha kampani kumafuna udindo wochulukirapo komanso kumvetsa kwakukulu kwa zokhumba za wogula, chitukuko cha chidziwitso cha kampani chiyenera kugwera pamapewa a akatswiri. Kuwonjezera pa okonza, kumafuna thandizo la amalonda, psychologists, akatswiri a polygraph ndi ojambula. Gulu la akatswiri limapanga fano la kampani pazigawo zingapo:

1. Kupititsa patsogolo kwazithunzi . Iyi ndi gawo loyambirira lomwe mbali zina za chithunzi cha kampaniyo zidzamangidwa. Mitundu ndi mitundu yogwiritsidwa ntchito pazithunzizi zidzakhala mu makadi a bizinesi, zizindikiro komanso pa webusaiti ya kampani.
2. Kupanga chizindikiro . Kungakhale mawu, omveka, ojambula, ophatikiza kapena ophatikizana.
3. Kukula kwa makalata . Amagogomezera machitidwe a mgwirizano wa zolembazo, choncho ayenera kukhala ndi chizindikiro kapena chizindikiro cha kampaniyo.
4. Kulengedwa kwa makadi a bizinesi . Zimasankhidwa, koma zikukukumbutsani kampani imene wogwira ntchitoyo ali.

Kuyamba kwa kalembedwe kampani

Poyesera kuti muwonetse chizindikiro mwatsatanetsatane, simunapite pachabe, muyenera kuchita zinthu zingapo kuti muzitsatira. Kupititsa patsogolo chidziwitso cha kampani sikutanthauza chimodzi, koma ntchito yosatha yopanga fano lapadera pamaso pa omvera, zomwe zikuphatikizapo:

• zokambirana zofotokozera ndi antchito a kampani;
• magawo akuluakulu a kusamutsa zojambulajambula ku zovala, zizindikiro ndi zolemba za kampani;
• kusonyeza zitsanzo kapena mawonetsero;
• kulengedwa kwa zikumbutso.

Mabuku pa kapangidwe kachipembedzo

Mabuku olembedwa pa chitukuko cha chithunzichi ndi a gulu la zolemba. Kuyamba kucheza nawo ndizofunikira kuchokera ku zolemba zosavuta kumva ndi kufotokozera zofunikira zolemba uthenga umodzi wa kampani. Ndondomeko yamagulu pamalonda amathandiza kufotokoza kuwerenga kwa mabuku ngati:

1. "Mfundo zofunikira kwambiri za chilengedwe" Inna Alexandrovna Rozenson. Bukhuli likulembedwera kwa ophunzira ndi antchito a makampani omwe akufunafuna ntchito yolenga ndi kuphunzitsa kuti apange chisankho.
2. "Chizindikiro: kulimbana ndi tanthawuzo" Valery Borisovich Semenov. Bukuli likufotokoza zipangizo zamakono zogwiritsa ntchito logos ndi zizindikiro zina zosiyana siyana, zoyenera kumadera osiyanasiyana.
3. "Chikhalidwe cha anthu. Kupanga maubwenzi abwino ndi maulendo owonetsera malonda. " Mark Rowden. Bukhuli ndi limodzi mwa maulendo ovomerezeka kwambiri pakukonzekera ubwino wa kalembedwe pamagulu pa mpikisano.
4. "Dziwani chizindikiro. Njira Yopangira, Kupititsa ndi Kuwathandiza Makhalidwe Olimba. " Alina Wheeler. Wolembayo amalingalira njira zowonekera ndi zowonetsera za mtunduwo mu zenizeni za ntchito ya kampaniyo.
5. "Design: History ndi Theory" Natalia Alekseevna Koveshnikova. Bukulo limalongosola zitsanzo za zojambula kuchokera m'nthaŵi yogwiritsira ntchito zojambula za Dziko Lakale, chotero opanga amachigwiritsa ntchito molimbika.