Pulogalamu yabwino yofalitsira malonda imafalitsa uthenga wokhudza katundu ndi mautumiki, amakopa makasitomala ndikupanga malonda. Pofuna kukopa wogulitsa, muyenera kusankha malonda abwino. Mitundu ya malonda zamakono ikuthandizira muzosiyana zawo.
Kusiyanasiyana kwabwino kwa malonda kwa bizinesi mwachindunji kumadalira pa cholinga chake cha omvera. Mtundu wosankhidwa womwe umasankhidwa uyenera kuphimba gawo lina la ogula. Mwachitsanzo, mwini bizinesi amadziwa kuti yemwe angathe kukhala kasitomala akuwerenga magazini inayake, ndizomveka kutumiza kabuku kokhudza mankhwala kapena ntchito yake.
Mitundu ya malonda ndi maonekedwe awo
Chizindikiro cha mitundu ya malonda ikugawidwa mu mitundu iwiri:
- mwa cholinga;
- mwa momwe njira imayendera.
Mtundu woyamba umagawaniza malonda onse mu malingaliro, malingana ndi cholinga chake. Perekani zotsatirazi:
- Zophunzitsa (amauza omvera za mankhwala kapena ntchito yogwiritsidwa ntchito pa siteji ya mawu oyamba kumsika);
- Kukopa (kumalimbikitsa munthu kupanga chisankho chofuna chinthu china kapena ntchito, ndikofunika kuti apange chisankho chofuna);
- kukumbukira (kukumbukira ntchito kapena mankhwala, malonda a malonda, katundu ndi zina zotero, ndizofunikira pa siteji ya kukhuta);
- Kulimbikitsana (kumathandiza kuzindikira, kulimbikitsa kusankha kwa wogula, n'kofunikanso panthawi yachisudzo);
- chithunzi (amalankhula za kulimba, kudalirika ndi kukhazikika kwa kampani, nkofunika pa magawo onse).
Njira yachiwiri yosankhira malonda ikugwirizana ndi njira zowonongolera. Malonda onse akhoza kupatulidwa mu mitundu iwiri:
- nkhani;
- osamaliza.
Onetsani malonda
Media ndizofalitsa. Kuti mumvetsetse mtundu wotani wa malonda a mtundu uwu, ndikofunika kuyankha funso lakuti "ndizinthu zowonjezera zomwe zilipo?". Mitundu yotsatsa kupyolera mwa wothandizira wailesi imasiyana mosiyanasiyana, kuyang'ana omvera, momwe njira imatulutsira ndi zotsatira zoyenera.
Kutsatsa TV
Televizioni imakhala yofikira kwambiri, ndipo malonda a TV ndi abwino ngati cholinga chake ndi kufotokoza zokhudzana ndi mankhwala kapena ntchito kwa omvera ambiri. Kulengeza pa televizioni kuli ndi ubwino wambiri pa malonda ena - imaphatikizapo kanema, phokoso, kayendedwe ndi mtundu. Ndizothandiza makamaka ngati kuli kofunikira kusonyeza katunduyo.
Kulengeza pa televizioni kumatengedwa kuti ndi imodzi mwa machitidwe abwino kwambiri pamsika wamsika. Izi zimatsimikizira mtengo wamtengo wapatali wa nthawi yamalonda. Ku America, pa mpikisanowu wamakono, womwe umadziwika kuti chochitika chofunika kwambiri komanso chofunika kwambiri pa malonda padziko lapansi, mtengo wa pulogalamu ya makumi atatu ndi yachiwiri panthawi yopuma macheza kufika pa milioni 3.5 miliyoni.
Nthawi yogulitsira malonda imagulitsidwa mu magulu a masekondi 20, 40, 60, ndipo mtengo umadalira zinthu zingapo:
- maonekedwe ambiri;
- pulogalamu yamapulogalamu;
- chigawo kapena federal;
- nambala ya njira zophimbidwa.
Kusakaza kwailesi
Mbali za malonda a wailesi ndizoti phokoso liri ndi malire ake. Omvera angavutike kukumbukira zomwe anamva, ndiyeno mphamvu ya malonda a wailesi imatayika. Njira yabwino yogonjetsera izi ndi kubwereza mauthenga nthawi zonse, zomwe zimawonjezera ndalama. Ngati palibe kuthekera kuti mukhale ndi ndalama zambiri, ndiye bwino kuti musagwiritse ntchito ndalama zoterezi, chifukwa mukhoza kupeza kuti sizipereka zotsatira zabwino.
Kulengeza mu makina
Kulengeza makasitomala omwe angakhale nawo nthawi ndizo malonda a chikhalidwe. Mitundu yayikulu yotsatsa malonda:
- Kulengeza m'magazini . Zidzakuthandizani mwamsanga msanga pamsika. Magazini amapereka omvera omwe amasankha, omwe amasangalatsidwa ndi malonda, ogwirizana kwambiri ndi mutu wa magazini. Owerenga (omwe angakhale makasitomala) amasunga magazini kwa nthawi yaitali, akupereka malonda mwayi wokopa chidwi mobwerezabwereza.
- Kulengeza mu nyuzipepala . Kufikira mosavuta kuposa m'magazini, ndipo amalimbikitsa mankhwala kapena ntchito kwa owerenga osiyanasiyana. Kugawidwa kwa nyuzipepalayi kukhala ma rubrics kumathandiza kukwaniritsa zolinga za omvera. Nyuzipepalayi imatengedwa kuti ndi yodalirika yogulitsa malonda, ngakhale kuti si yowala kwambiri monga magazini, maonekedwe akuwonetsedwa.
Kulengeza pa intaneti
Ubwino wa malonda pa intaneti ndi wakuti umathandiza kufika kwa omvetsera padziko lonse pa mtengo wotsika. Masiku ano, pafupifupi munthu aliyense, asanagule, akufufuzira pa intaneti padziko lonse kufunafuna ndemanga ndi kufotokoza. Zitsanzo za malonda pa intaneti:
- Mauthenga amtundu womwewo akuwonetsedwa pamasamba a zotsatira za injini;
- malonda omalonda;
- zolemba;
- malonda mu malo ochezera a pa Intaneti;
- malonda;
- imelo yamalonda, kuphatikizapo spam e-mail.
Kutsegula malonda
Kutsatsa malonda ndi malonda pazolowera. Ndi imodzi mwa machitidwe ogwira bwino ofikira omvera. Pali magalimoto onse mumzinda uliwonse. Makhalidwe a malonda otsogolera ndi omwe ayenera:
- khalani wowala ndi wokongola;
- kumvetseka, mwamsanga kuzindikiritsidwa, koma kumaphunzitsika;
- Zowonongeka, nthawi zambiri zimabwera ku diso la munthu amene angatengere chithandizo.
Zosalengeza zamalonda
Amalonda nthawi zonse amayenera kuyang'ana mitundu yatsopano ya malonda kuti akondweretse awo omwe angathe chithandizo. Mpikisano wapamwamba ndi chidziwitso cha chidziwitso paliponse zimavutitsa ndondomeko ya pempho lachindunji kwa omvera. Pali njira zina zowonjezereka, nthawi zina zankhanza, zonena za iwo enieni pamsika.
Kutsatsa kwachindunji
Kufuula kwachindunji pa malonda kunabwere posachedwapa. Zomwe zimatchedwa malonda enieni a zaka za XXI. Zikuphatikizapo:
- makalata olembera;
- kulunjika mwachindunji ndi e-mail;
- kutumiza SMS;
- telemarketing, ndiko kukwezedwa kwa katundu ndi ntchito pa foni.
Mwachitsanzo, pamakalata a mlungu uliwonse kapena pamwezi pa e-mail amasunga dzina lachidziwitso. Telemarketing, monga njira ya makasitomala oyendetsa ndi kupereka zinthu zatsopano, imakhalabe yolankhulana nthawi zonse ndi kasitomala. Kutsatsa kwachindunji kwakhala kotchuka chifukwa kukuthandizani kuti muwone mosavuta machitidwe a makasitomala ndikuthandizira otsatsa kuwona momwe ndalama zimayendera bwino.
Sindikizani malonda
Kugwiritsa ntchito zofalitsa zosindikizira sikofunikira ndikuwonetsa. M'zaka zamakono zamakono amisiri zamakono, bizinesi ikukamba za iyo yokha mu nyengo komanso ngakhale kuyang'ana mitundu yatsopano yosindikiza malonda. Mitundu ya malonda a polygraphic ndi osiyanasiyana, awa ndi awa:
- timabuku;
- timapepala;
- mafayilo;
- zopereka;
- malonda.
Njira zogwiritsira ntchito malonda oterewa ndi zosiyana:
- otsogolera mumsewu, m'masitolo ogulitsa;
- kupereka molunjika ku bokosi la makalata kapena ku khomo;
- malonda pamabasi ndi zonyamulira mabasi;
- zojambula m'masitolo.
Kutsatsa malonda pa malonda
Kutsatsa m'sitolo ndi mtundu wamaganizo wokhudzana ndi wogula, umagwiritsa ntchito wogula pa nthawi ya kusankha, kumakhudza chisankho chake. Kutsatsa malonda mu malonda ndi malonda omwe amaikidwa mu sitolo yogulitsira kapena malo othandizira. Kodi ndi malonda otani omwe alipo pa mfundo zogulitsa:
- Kuyika zinthu kumalo otchuka pa mlingo wa diso, pa malo apadera, pa checkout;
- mabendera, zizindikiro pakhomo ndi kutuluka;
- Kutsatsa kanema pa mawonetsedwe;
- malonda pa ngolo;
- Kutsatsa, kuyesedwa kwa mankhwala;
- kulengeza kwa magawo.
Kutsatsa malonda
Zogulitsa mankhwalawa ndi njira ina yatsopano yolankhulirana ndi makasitomala. Kodi ndi malonda ati omwe alipo mu gawo lino? Osiyana kwambiri, chifukwa mu kukumbukira mungathe kusintha pafupifupi chirichonse: mugolo, ndi mtsamiro. Mukungoyenera kugwiritsa ntchito chizindikiro cha mtunduwu , chitani zotsatirazi mu mitundu yosiyanasiyana ndikuzipereka kwa wogula.
"Souvenir" ali ndi zifukwa zamphamvu zoti amuuze "inde": "
- Chinthu chomwe chidziwitso chimayikidwa pa kampani ndi chopindulitsa, chidzagwiritsidwa ntchito kwa nthawi yayitali - kukhudzana ndi malonda a malonda ndizitali.
- Zogulitsa zaumoyo zimalowa m'munda wa maonekedwe kwa achibale, mabwenzi a mwini wake, akugwira ntchito.
- Ngati mumaganizira zofalitsa ziwiri zomwe zapitazo, malonda oyenera kukumbukira ndibasi, komanso kukhudzana ndi makasitomala amtsogolo ndilolitali komanso ambiri.
Zochitika zotsatsa
Pakali pano, kugulitsa ndi ntchito yovuta. Kupikisana kwakukulu, kukwanitsa kwa msika ndi katundu wosinthasintha, wogula wopambana ndi chinthu chomwe malonda amakono akuyenera kuthana nayo. Zotsatsa malonda - uwu ndi mtundu wina wa malonda, omwe ndi okhudzidwa ndi ovomerezeka omwe amalankhula ndi amalonda aang'ono ndi makampani akuluakulu. Zochitika zotsatsa zikuphatikizapo:
- zochitika zotsatsa;
- malonda;
- ziwonetsero;
- kusonkhanitsa mabhonasi ndi kuchotsera;
- chisangalalo cha mphoto;
Zochitika zotsatsa zokhudzana ndi:
- Kuuza makasitomala za mankhwalawa. Kodi wogula amaganiza bwanji kugula, ngati sakudziwa za kukhalapo kwa mankhwalawa? Palibe njira. Chifukwa chake, ntchito zotsatsa ndizofunikira pa kampeni yowonjezera kukweza.
- Chikumbutso chokhudza mankhwala ndi chilimbikitso kwa opanga chisankho.
- Kulimbikitsana kwa makasitomala omwe angathe kusankhapo kusankha zosankha kapena ntchito zinazake.
Ndikofunika kumvetsetsa kuti pulogalamu yabwino yokopa malonda ndikulumikizana kolondola kwa malonda osiyanasiyana, izi ndizotsatizana zotsatsa. Kutsatsa malonda okongola sikungatheke popanda:
- kukhazikitsa bwino zolinga;
- ndondomeko ya bajeti ndi kukonzekera;
- kudziwa za msika;
- kuwonetsa ndondomeko ndi magawo akukweza;
- kuphatikiza kolondola mitundu ya malonda.